Social Media Content Creator at Passnownow.com

Passnownow.comLagos, Nigeria Digital Marketing

Full Time

Passnownow is a prime learning social community in Nigeria. This the best place where you will be offered with real time learning. Our learning techniques is fun to watch with interactive methods and tool for effective learning

Description

we’re seeking a creative Social Media Content Creator to produce platform-specific content that educates, entertains, and inspires across our digital channels.

Objective

To create compelling, educational, and engaging content for Passnownow’s social media platforms, helping to grow our online community, increase brand visibility, and connect meaningfully with students, parents, and educators.

Key Responsibilities

Plan, develop, and schedule content (text, images, videos, reels, carousels) across Instagram, Facebook, X (Twitter), LinkedIn, and TikTok
Create content that reflects the brand’s voice, resonates with students, and aligns with educational goals
Stay on top of trends and challenges that can be adapted into relevant educational formats
Collaborate with designers, video editors, and marketing team to deliver cohesive campaigns
Monitor audience feedback, respond to comments/messages, and track engagement metrics
Repurpose content from blogs, lesson materials, or campaigns into digestible social media formats

KPI & Performance Metrics:

Growth in followers and engagement rates (likes, shares, saves, comments)
Consistent posting and calendar execution
Reach and impressions per content type
Community feedback and responsiveness

Collaboration & Approval Workflows:

Reports to the Head of Operations and Creative Lead
Collaborates with design, content, and campaigns team
Content calendar and key posts must be reviewed and approved weekly

Quality Control Expectations:

Brand-aligned tone, visuals, and messaging in all posts
Zero tolerance for spelling/grammar errors or misinformation
Timely adaptation of trending content with educational value

Required Skills

Proven experience creating content for social media (portfolio or samples required)
Strong writing skills – smart, witty, and on-brand captioning
Excellent storytelling and writing skills tailored to digital platforms
Familiarity with design tools (Canva, Adobe Express) and social media schedulers (Meta Suite, Buffer, Hootsuite)
Understanding of how to adapt tone, format, and message across platforms
Ability to turn creative briefs into platform-native content strategies
Awareness of youth culture, trends, and learning content dynamics
Familiarity with analytics tools like Meta Insights, YouTube Studio, etc.
Basic video editing and mobile photography/videography is a strong plus.