Located in the most populous country in the most diverse continent, we have come to realise that conventional financial institutions are handicapped in creating sustainable value for the present generation and the next.
Job Description
- We are seeking a creative and data-driven Social Media Strategist/Manager to plan, execute, and manage our social media presence across all platforms.
- This role will work closely with the Product Marketing team to develop and execute social media campaigns that support product launches, promotions, and overall business objectives.
Key Responsibilities
Strategy & Planning:
- Develop and execute a comprehensive social media strategy aligned with company and product goals
- Collaborate with the Product Marketing team on campaign planning and execution for social media
- Create monthly content calendars and campaign timelines
- Identify trends, opportunities, and platform updates to improve performance
Content & Community Management:
- Create, curate, and schedule engaging content including text, graphics, videos, reels, and stories
- Manage daily posting across all social media platforms
- Respond to comments, messages, and mentions in a timely and professional manner
- Moderate online communities and manage brand reputation.
Growth & Performance:
- Grow social media accounts through consistent engagement and campaign-driven initiatives
- Monitor and analyze performance metrics across platforms
- Prepare weekly and monthly performance reports with actionable insights
- Optimize content and campaigns based on data and audience behavior
Brand & Cross-Team Collaboration:
- Maintain brand voice, tone, and visual identity across all platforms
- Work closely with Product Marketing, Design, Customer Support, and other internal teams
- Support product launches, announcements, and promotional campaigns
Paid Media & Influencer Support:
- Support execution and optimization of paid social media campaigns
- Identify, manage, and coordinate influencer and brand partnerships
Requirements
- Proven experience as a Social Media Manager or Strategist
- Strong understanding of major social media platforms and social trends
- Excellent writing, storytelling, and communication skills
- Working knowledge of graphic and video editing tools (Canva, CapCut, Adobe, etc.)
- Strong analytical and reporting skills
- Ability to work onsite and collaborate effectively with cross-functional teams
Preferred Qualifications:
- Experience managing brand or fintech/startup social media accounts
- Knowledge of social media advertising and campaign optimization
- Familiarity with social media management and analytics tools.
Method of Application
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