Social Media Content Manager at SignWriters

Established in Nigeria in 2004, our company began life as 'Intelligent Ideas’, a signage manufacturing company based in Ilupeju. Having discovered a gap in the market for world class signage and display solutions, our business grew to fill this gap and enjoyed great success in the first few years of trading. In just seven years, the company outgrew office space and moved three times to accommodate the high demand for our exemplary services, and in 2008 we took the bold decision to acquire significantly larger premises so that we could expand the scope of our services to include space branding, merchandising solutions and exhibition set-up. Alongside this investment in capacity, we also invested in the latest technology for signwriting and production, including the purchase of high precision cutting machines and the automation of around 80% of our processes. This expansion was complemented by a rebranding and launching of our corporate image, giving birth to the company you can rely on, launched in January 2013.

Key Responsibilities
Content Creation & Editing:

• Edit 5 - 15 short-form videos weekly (Reels, TikTok, Shorts).
• Cut, trim, and assemble raw footage.
• Add captions, transitions, animations, music, overlays.
• Design carousels, thumbnails, and story banners.
• Maintain consistent brand aesthetic across all videos
• Create content variations for multiple platforms

Content Pipeline Mnagement:

• Maintain a structured 12-week posting calendar.
• Batch content weekly.
• Ensure timely delivery of drafts and final edits.
• Coordinate with Operations Coordinator to collect footage.
• Ensure all assets follow naming + folder standards.

Social Media Management:

• Schedule daily posts using Meta Suite.
• Manage comments, DMs, replies (with guidelines).
• Track platform performance and audience sentiment.
• Identify emerging trends for adaptation.

Brand Consistency & Language:

• Apply brand fonts, colors, tone, transitions, and templates.
• Follow brand bible and creative guidelines.
• Maintain a unified, professional look.

Analytics & Reporting:

• Provide weekly performance analysis.
• Track growth KPIs (reach, engagement, retention).
• Recommend improvements.
• Highlight top-performing content and trends.

Team Collaboration:

• Receive direction from team lead.
• Work with Operations Coordinator for footage, timelines, and approvals.
• Adapt feedback quickly and cleanly.

Required Skills & Experience
Content Creation & Editing Skills:

• Candidates should possess relevant qualifications.
• 2 - 5 years experience in social media content creation or digital storytelling.
• Proven ability to produce high-volume short-form content (8–15 videos weekly).
• Strong proficiency in CapCut (required).
• Working proficiency in Adobe Premiere Pro or DaVinci Resolve.
• Ability to edit fast without compromising quality.
• Strong understanding of pacing, retention, and storytelling structure.

Design & Branding Skills:

• Intermediate proficiency in Canva or Figma.
• Ability to create carousels, thumbnails, and stories with clean, professional layouts.
• Understanding of brand consistency (colors, fonts, templates, overlays).

Platform & Algorithm Knowledge:

• Deep understanding of Instagram Reels, TikTok, and YouTube Shorts algorithms.
• Ability to identify and adapt trends quickly.
• Strong understanding of content timing, hashtags, SEO captions, and viral mechanics.

Organizational & Pipeline Management Skills:

• Excellent file management + version control discipline.
• Ability to maintain a structured 12-week content calendar.
• Experience working with raw footage, editors, and operations teams.
• Ability to follow strict SOPs.
• Ability to manage deadlines across multiple tasks and platforms.
• Must be extremely organized with digital assets.

Analytics & Reporting Skills:

• Basic to intermediate understanding of analytics dashboards.
• Ability to interpret retention graphs, engagement rate, saves, shares, CTR.
• Ability to turn insights into action.
• Experience producing weekly analytics reports.

Copywriting & Communication Skills:

• Strong caption writing ability.
• Ability to create compelling hooks and calls-to-action.
• Understanding of narrative copy for transformation stories.
• Good command of English for clean, error-free captions.
• Strong communication skills for aligning with team lead + operations coordinator.

Work Ethic & Execution Style:

• Fast execution with strong attention to detail.
• Ability to work under pressure without losing quality.
• Consistent, reliable, accountability-driven.
• Comfortable in a highly structured, system-driven environment.
• Ability to receive feedback and make edits quickly.
• Willingness to grow with the role as the brand scales.

Bonus Skills (Not required but strong advantages):

• Experience in beauty, lifestyle, transformation, or makeover content.
• Experience managing creators or influencer pages.
• Photography or basic lighting knowledge.
• Motion graphics basics (text animations, lower thirds).

Required Tools:

• CapCut.
• Adobe Premiere or DaVinci Resolve.
• Canva or Figma.
• Meta Business Suite.
• TikTok Creative Suite.
• Google Drive.
• Notion/Trello.
• WhatsApp Business.

Method of Application

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