Stella Maris Schools in Abuja is a well-established private educational institution that offers nursery, primary and secondary schooling. With its strategic location around FCT and a commitment to high standards of teaching and learning, it serves families seeking strong academics combined with character-building and extracurricular enrichment.
Reports to: Executive Director / Head of Strategy
Works closely with: IT, Design, Admissions, HR, Academics, Media/PR, External Vendors
About the School
Stella Maris Schools is a reputable educational institution committed to academic excellence, character development, and effective communication with parents, students, alumni, and the wider community. We are seeking a creative, responsible, and highly organized Social Media and Digital Communications Manager to manage and grow the school’s digital presence in a professional and child-safe manner.
Key Responsibilities
Social Media Management (End-to-End Ownership)
The manager is responsible for planning, creating, scheduling, publishing, and monitoring content across all Stella Maris social platforms.
Platforms to manage (non-negotiable):
- Instagram (Main School Account)
- Instagram (Campus-specific pages, where applicable)
- Facebook (School & Campus pages)
- X (Twitter)
- LinkedIn (Corporate / Professional presence)
- YouTube (Shorts + long-form school content)
- TikTok (if approved by management)
- WhatsApp Broadcast / Community (content input, not admin)
Responsibilities include:
- Monthly content calendar (submitted ahead of time, not reactive)
- Daily/weekly posting based on approved schedule
- Captions, hashtags, tone, CTA — aligned with brand voice
- Parent-facing content (events, reminders, achievements)
- Student-focused but school-approved storytelling
- Monitoring comments, messages, and escalation where needed
- Ensuring zero “dead” platforms or outdated posts
Content Creation & Creative Direction
You are not a graphic designer, but you own the output.
This means:
- Conceptualizing content ideas (campaigns, series, themes)
- Writing strong copy (not lazy captions)
Working with:
- Photographers
- Videographers
- Graphic designers
- Reviewing and approving creatives before posting
- Ensuring all visuals align with Stella Maris branding (colors, tone, quality)
Content types include:
- School events
- Academic achievements
- Staff highlights
- Student activities (approved)
- Admissions campaigns
- Announcements & notices
- Milestones & celebrations
- Values, culture, and legacy storytelling
Website Content & Updates (With IT)
This role does not code, but owns content accuracy.
Responsibilities:
- Updating website content (text, images, announcements)
- Working with IT to upload:
- News items
- Event updates
- Admissions information
- Notices and announcements
- Flagging outdated pages and fixing them
- Ensuring consistency between website and social messaging
- Testing links, pages, and visibility after updates.
Newsletter & Official Communications
You are responsible for structured, professional communications, not random blasts.
Includes:
- Internal newsletters (staff-facing, when required)
- External newsletters (parents, partners, alumni)
- Admissions campaigns & announcements
- Event communications
- End-of-term / special updates
Tasks:
- Drafting content
- Structuring messaging clearly
- Coordinating approvals
- Scheduling sends
- Ensuring tone matches audience (parents ≠ staff ≠ external partners)
Parent-Facing Content Strategy
Parents are not an afterthought — they are a primary audience.
You must:
- Proactively create content parents care about
- Anticipate school calendar moments
- Reduce confusion through clear digital communication
- Align with Admin / Admissions on messaging
- Ensure deadlines, notices, and updates are communicated before complaints arise
Digital Marketing & Campaign Execution
This role supports growth and visibility, not vibes.
Responsibilities:
- Planning digital campaigns (admissions, events, milestones)
- Scheduling posts and ads ahead of time
- Supporting paid ads (copy + creative coordination)
- Tracking basic performance (reach, engagement, growth)
- Improving content strategy based on results
Planning, Scheduling & Deadlines (Non-Negotiable)
You are expected to:
- Work ahead (minimum 2–4 weeks planned content)
- Meet deadlines without reminders
- Submit calendars, drafts, and creatives on time
- Coordinate dependencies early (IT, Design, Media).
Collaboration & Cross-Department Work
You will work with:
- IT (uploads, site updates)
- Admin & Admissions (notices, campaigns)
- Media & Design vendors
- School leadership
You are expected to:
- Communicate clearly
- Follow instructions
- Take ownership, not wait to be chased
Brand Protection & Quality Control
You are a gatekeeper.
You must:
- Protect Stella Maris’ brand reputation
- Avoid low-quality, rushed, or unapproved content
- Ensure spelling, grammar, tone, and accuracy
- Maintain consistency across all channels
Additional Duties
- Any other digital communications or content-related task reasonably assigned by management
- Crisis or urgent communications support when required
- Supporting special projects, launches, or campaigns
Requirements
- Strong writing and communication skills
- Proven social media management experience (schools or institutions preferred)
- Content planning and campaign execution ability
- Attention to detail (non-negotiable)
- Ability to meet deadlines without supervision
- Ability to work with creatives and technical teams
- Professional judgment and maturity
- Experience with design and content tools (e.g., Canva) is an advantage
- Knowledge of safeguarding and child-protection standards is an added advantage
What We Offer
- Competitive salary
- Supportive and professional work environment
- Opportunity to contribute meaningfully to school growth and community engagement
Performance Expectations
- Platforms are active, consistent, and aligned
- Content is planned, not reactive
- Parents are informed, not confused
- Website is accurate, not outdated
- Deadlines are met without reminders
Method of Application
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