Pulse.ng is Nigeria's popular news platform online highlighting the entertainment, style, and news that are part of and the West African DNA.
The Role
- The role focuses on creating engaging video and written content for Pulse Nigeria's social media platforms. It involves managing community interactions, tracking performance metrics, and optimizing content strategy.
- The position requires trend monitoring, campaign execution, and collaboration across internal teams.
- Ultimately, it aims to grow brand visibility, audience engagement, and support overall business goals
Job Responsibilities
- Develop high-quality video content for Pulse Nigeria's social media platforms.
- Create engaging captions, headlines, and descriptions that drive audience interaction.
- Conduct research to stay up-to-date on industry trends and topics.
- Create video content that resonate to the Pulse Nigeria audience to maximize engagement and reach
- Monitor interactions on the Pulse Nigeria page to create timely content in a professional manner
- Track and analyze engagement metrics (e.g., likes, comments, shares, etc.) to measure content performance.
- Provide regular reporting on content and social media performance.
- Use data to inform future content and social media strategies.
- Become an advocate for the Company in social media spaces, engaging in dialogues and answering questions where appropriate.
- Demonstrate ability to map out marketing strategies and then drive that strategy proven by testing and metrics.
- Monitor trends in social media tools, applications, channels, design and strategy.
- Identify threats and opportunities in user generated content surrounding the business - Report notable threats to appropriate management.
- Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns.
- Monitor effective benchmarks (best practices) for measuring the impact of social media campaigns. Analyze, review and report on effectiveness of campaigns in an effort to maximise results.
- Collaborate with other teams: Editorial, Video, and Sales teams to achieve company wide goals.
- Manage Social Media campaigns and day-to-day activities in line with KPIs including:
- Content Creation: Brainstorm, shoot, edit, and publish TikTok videos that are fun, engaging, and on-brand.
- Trend Spotting: Monitor TikTok trends, challenges, sounds, and hashtags to keep our content fresh and relevant.
- Community Engagement: Reply to comments, engage with other creators, and participate in TikTok conversations to grow our presence.
- Performance Tracking: Monitor video performance using TikTok analytics and provide simple reports with insights and recommendations.
- Collaboration: Work closely with the social media and creative teams to align TikTok content with overall campaigns and brand goals.
- Experimentation: Test new content formats, posting times, and styles to find what works best for our audience.
Requirements
- Bachelor's degree in Communications, Public Relations, or a related field.
- Minimum of 2 years of experience in social media management.
- Understanding of Social Media Strategy
- Content editing, and basic knowledge of design tools (e.g., Canva, Capcut)
- Understanding of major social media platforms (e.g, Instagram, TikTok)
- Communication Skills
- Analytical Skills
- Familiarity with social media management tools (e.g., Buffer, Sprout Social).
What We Offer
- Competitive salary based on experience
- Hybrid work options
- Health Insurance Cover
- Group Life Insurance cover
- Contributory Pension Scheme
- Annual Bonuses
- Telecommunication allowance.
Method of Application
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