PressOne Africa is an early-stage startup helping entrepreneurs retain their customers, through a centralised voice communication platform. We are on a mission to help entrepreneurs across Africa build more customer-centric businesses.
- In this dynamic role, you'll be the architect of our website content. Your words will educate visitors, showcase our features, and turn interest into action. We're looking for a skilled writer and strategic thinker who thrives in a fast-paced startup environment.
To Carry Out Your Role
- Develop and execute content plans to expand PressOne Africa's website with engaging, informative, and SEO-friendly pages.
- Craft compelling copy for feature pages, use case pages, comparison pages, and other website sections that drive customer understanding.
- Collaborate with designers and the SEO Specialist to optimize pages for both users and search engines.
- Maintain a consistent brand voice and style guide ensuring all content aligns with our messaging.
- Track content performance metrics and identify opportunities for improvement.
The Ideal Candidate
- A gifted storyteller with a passion for crafting persuasive web copy (minimum 3 years of web content writing experience).
- Excellent writing and editing skills, with a keen eye for detail.
- Basic understanding of SEO principles and how to write for the web.
- Experience using a content management system (CMS) like WordPress.
- Self-starter with strong organisational skills and ability to manage multiple projects.
Your Key Responsibilities
- Content Creation: Write and edit engaging, informative, and SEO-friendly copy for various web pages, including product pages, feature pages, and landing pages.
- Content Strategy: Collaborate with marketing and product teams to develop a content calendar aligning with our overall marketing goals.
- Brand Consistency: Ensure all web content maintains a consistent brand voice, tone, and style.
- Optimisation and Updates: Regularly review and update existing website content to enhance user experience and boost search rankings.
- Reporting & Analysis: Use web analytics to track content performance (page views, time on page, bounce rates) and identify areas for improvement.
Requirements
What You Should Have
- Bachelor's degree in Marketing, Communications, or a related field.
- 4+ years of experience in web content writing, with a portfolio showcasing your work.
- Excellent writing, editing, and proofreading skills.
- Basic knowledge of SEO best practices and keyword research.
- Proficiency with WordPress is a plus.
Method of Application
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