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Analyst - Regional Sales Lagos at MTN Nigeria

MTN NigeriaLagos, Nigeria Data and Artificial Intelligence
Full Time

MTN Nigeria is part of the MTN Group, Africa\'s leading cellular telecommunications company. On May 16, 2001, MTN became the first GSM network to make a call following the globally lauded Nigerian GSM auction conducted by the Nigerian Communications Commission earlier in the year. Thereafter the company launched full commercial operations beginning with Lagos, Abuja and Port Harcourt. MTN paid $285m for one of four GSM licenses in Nigeria in January 2001. To date, in excess of US$1.8 billion has been invested building mobile telecommunications infrastructure in Nigeria. Since launch in August 2001, MTN has steadily deployed its services across Nigeria. It now provides services in 223 cities and towns, more than 10,000 villages and communities and a growing number of highways across the country, spanning the 36 states of the Nigeria and the Federal Capital Territory, Abuja. Many of these villages and communities are being connected to the world of telecommunications for the first time ever. The company\'s digital microwave transmission backbone, the 3,400 Kilometre Y\'elloBahn was commissioned by President Olusegun Obasanjo in January 2003 and is reputed to be the most extensive digital microwave transmission infrastructure in all of Africa. The Y\'elloBahn has significantly helped to enhance call quality on MTN network.

Reports To: General Manager - Regional Operations Lagos

Division: Sales and Distribution

Mission:

  • To demonstrate a strong competence in business analysis, business performance reporting, project management, planning, performance tracking and gaps analysis.
  • Coordination of regional sales activities, liaising with RGM, and HQ business support team on regional input and deliverables.
  • To mine and manage data aimed at providing insights for optimal regional performance. 
  • To generate and regularly update performance dashboards and charts for the different Sub-regions in the region.

Description:

  • Develop regional sales forecasts based on subscription growth, churn rates, and revenue per user (ARPU).
  • Monitor sales performance against revenue performance and identifying gaps and opportunities.
  • Analyze site profitability by customer and ARPU segmentation.
  • Evaluate cost structures associated with sales campaigns, and customer acquisition.
  • Track and monitor GC to MoMo wallet conversion ratio
  • Track and analyze variances in regional sales scheme and suggest corrective actions.
  • Evaluate Devices performance productivity against target for trade partners and CCR’s in the retail space
  • Collaborate with regional cross functional teams for shared goals execution and strategic initiatives deployment.
  • Design and maintain dashboards for tracking sales performance metrics such as gross additions, churn, and ARPU.
  • Conduct root cause analysis for underperforming team members/sales areas and propose solutions.
  • Track RD’s performance across KPI’s.
  • Generate, Collect, analyze and interpret a wide variety of revenue data to develop daily/weekly /monthly reports/dashboards for the team (SR, SL, RD’s etc) for business reviews.
  • Monitor customer satisfaction (NPS, CSAT) and propose initiatives to address pain points.
  • Assess the effectiveness of regional promotional campaigns in driving subscriber growth.

Education:

  • First degree in Economics, Business Administration, Actuarial science or any related discipline 
  • Data Analytics skills required.
  • Good written and spoken English 

Experience:

3-7 years’ experience in Data Analytics/Management and/or Processes Management 

  • Experience working in a medium organization: 
  • Reporting, sales/marketing or related function 
  • Experience using Data Mining Tools 
  • Telecoms experience would be an added advantage.

Method of Application

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