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Analyst - Sales Support, Planning & Analytics at MTN Nigeria

MTN NigeriaLagos, Nigeria Data and Artificial Intelligence
Full Time

MTN Nigeria is part of the MTN Group, Africa\'s leading cellular telecommunications company. On May 16, 2001, MTN became the first GSM network to make a call following the globally lauded Nigerian GSM auction conducted by the Nigerian Communications Commission earlier in the year. Thereafter the company launched full commercial operations beginning with Lagos, Abuja and Port Harcourt. MTN paid $285m for one of four GSM licenses in Nigeria in January 2001. To date, in excess of US$1.8 billion has been invested building mobile telecommunications infrastructure in Nigeria. Since launch in August 2001, MTN has steadily deployed its services across Nigeria. It now provides services in 223 cities and towns, more than 10,000 villages and communities and a growing number of highways across the country, spanning the 36 states of the Nigeria and the Federal Capital Territory, Abuja. Many of these villages and communities are being connected to the world of telecommunications for the first time ever. The company\'s digital microwave transmission backbone, the 3,400 Kilometre Y\'elloBahn was commissioned by President Olusegun Obasanjo in January 2003 and is reputed to be the most extensive digital microwave transmission infrastructure in all of Africa. The Y\'elloBahn has significantly helped to enhance call quality on MTN network.


Collect, analyze, interpret, and summarize complex data in the preparation and generation of statistical and analytical reports to provide intelligence to guide sales activities and initiatives for continuous improvement and fact-based decision-making.


  • Evaluate performance measured against sales intelligence in the following areas:
  • Gross connection growth
  • Sales Channels
  • Retail Points
  • Trade and Data Partners
  • Collect, analyze, and interpret a wide variety of sales data and develop weekly or monthly reports in preparation for business review meetings.
  • Engage the regions to follow up on trade activities and Initiatives.
  • Provide and maintain a strong and reliable database to facilitate tracking and improvement of channel services and provide information enabling channel business decisions to be made.
  • Prepare monthly, quarterly, and year-to-date (YTD) measurement reports.
  • Build and maintain detailed, accurate daily, weekly, monthly, and quarterly sales performance reports, Channel reports, Trade and retail activities, and geographical reporting.
  • Develop and utilize data collection instruments and methods for evaluation and operational data to enhance sales planning.
  • Develop report specifications to obtain data as required from various data sources for various reports.
  • Provide ongoing and ad hoc reports on essential “health indicators” of the Sales through the analysis of data from various databases using tools such as SAS, Power BI, and Oracle SQL.
  • Identify and monitor competitor sales activities to provide and implement countermeasures to retain competitive advantage.
  • Support the application of network analytics in driving sales planning efficiency and effectiveness and targeted localized intervention.


  • First degree in a numerate discipline
  • Fluent in English


  • 3–7 years’ experience in an area of specialization, with experience working with others.
  • Experience working in a medium-sized organization:
  • Project planning and reporting, sales and marketing, or related functions
  • Experience using data mining tools
  • Telecoms experience would be an added advantage.

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