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Assistant Digital Manager at GBfoods

GBfoodsLagos, Nigeria Digital Marketing
Full Time
"Enjoying together around good food" defines the essence of GBfoods, the group that brings together the multi-local reality and the entrepreneurial and innovative spirit that has accompanied the various companies and local brands that shape it since its creation 80 years ago. Today, with a turnover of around 1 billion euros and a team of 2400 employees, the Group is present with its daily meal products in Spain, Italy, Netherlands, Russia, CIS Republics, in 30 countries in Africa and the Middle East through prestigious brands as Gallina Blanca, Star, Jumbo, Grand'Italia and Gino. Its innovative character, the local recipes, its commitment to society and to an optimal nutrition through daily meals of which its products are part of, are the key of its success.

Job Description

  • The Assistant Digital Manager supports the definition and execution of data-driven digital marketing strategies, combining creativity with analytics to enhance digital touchpoints and maintain brand relevance across all online platforms.
  • He/She will also help manage a specialist marketing ecosystem comprising internal talent and external agency partners, ensuring seamless collaboration and execution across the digital landscape.

Key Responsibilities
Support the Digital Manager on:

  • Digital Campaign Planning, Tracking, Execution & Reporting
  • All digital briefing, planning and management
  • Agency Council Management
  • Key Partners Evaluation
  • Campaign Strategist/Planner
  • Social Listening & Analytics
  • All Traditional & Digital KPI Tracking
  • Display & Social Media Management

Collaborate with other functions on:

  • Social Media Content Management
  • Category teams.
  • Film production
  • Design
  • Gaming
  • Music
  • Annual Media Measurement and Media Consumption habit change analyses
  • Community Management.

Requirements

  • BSc Degree in Advertising, Marketing Communication or any other field.
  • A relevant certification is a plus
  • Four (4) years’  digital marketing experience is key
  • Consistent record of success and achievement associated with results-oriented, campaigns and plans
  • Proven knowledge of industry tools and software.

Soft Skills:

  • Solid project management skills.
  • Strategic thinking
  • Strong background in bringing creative experiences to life
  • Strong interpersonal skills
  • Ability to read trends
  • Analytical skills
  • High degree of organization, attention to detail and level of professional conduct
  • Self-starter, ambitious and multi-tasker.

Technical Skills:

  • Paid Media & Performance Marketing – Proficiency with Google Ads (Search, Display, YouTube), Meta Ads Manager, and programmatic/retargeting platforms.
  • Creative Mind is essential.
  • Analytics & Optimization – Deep expertise in Google Analytics,etc
  • SEO, SEM & other social media apps – Tiktok, Instagram, snapchat.

Method of Application

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