Set up in 1998, House of Tara is a pioneer in the beauty and makeup industry in Nigeria and Africa as a whole and a trailblazer in the areas of retail, distribution channel management and education. House of Tara pioneered the bridal make up profession in Nigeria in 1998, and launched the first bridal directory in Nigeria in 1999, facilitated the first-ever series of bridal seminars in 2000. It established the country’s first make up studio and make up school in 2004 and launched the Tara Product line, a brand that promotes ethics and ethnicity, by empowering young women for economic independence without moral compromise. It also hosted Nigeria’s first Make-Up Conference in 2014. House of Tara currently has 20 studios currently in 11 states, with plans to build studios across Nigeria in Warri, Calabar, Akure, Ogbomosho, Bauchi, Jos, Abba, Makurdi and more, and outside Nigeria in South Africa, Kenya and Ghana by the end of 2015. Spread across the three main streams of The Make-up Studio, The Makeup Academy and the TARA product line comprising beauty products and professional make-up kits, the company employs over 80 employees and has a groundbreaking network of over 1,000 reps across the country.
Job Description
- House of Tara International is a trailblazing beauty and cosmetics brand in Africa, known for innovation, empowerment, and excellence. We are looking for an experienced and visionary Brand & Marketing Team Lead to shape and execute our brand and marketing strategy.
- The ideal candidate will bring deep knowledge of the beauty industry and at least 7 years’ proven experience in marketing and brand leadership.
Key Responsibilities
- Lead the development and execution of House of Tara’s brand and marketing strategies across all channels.
- Drive brand positioning, visibility, and consistency in line with company goals.
- Manage and inspire the marketing team to deliver high-impact campaigns.
- Oversee the creation of compelling content, promotional materials, and digital campaigns.
- Develop strategies to increase brand awareness, customer acquisition, and retention.
- Monitor market trends, customer insights, and competitor activities to inform strategy.
- Collaborate with product development, sales, and training teams to ensure alignment of brand initiatives.
- Manage relationships with external partners, media agencies, and creative vendors.
- Track and analyze marketing performance metrics, providing regular reports to management.
- Represent House of Tara as a thought leader at events, conferences, and industry forums.
Requirements & Skills
- Bachelor’s Degree in Marketing, Business, Communications, or related field (Master’s degree is an advantage).
- Minimum of 7 years’ progressive experience in marketing, with strong experience in the beauty or cosmetics industry.
- Proven leadership skills with experience managing teams and budgets.
- Strong brand management expertise and a track record of successful campaigns.
- Excellent communication, storytelling, and presentation skills.
- Deep understanding of digital marketing, PR, and customer engagement strategies.
- Highly creative, analytical, and results-driven.
What We Offer
- A chance to lead and shape one of Africa’s most iconic beauty brands.
- A collaborative and inspiring environment.
- Competitive compensation and leadership growth opportunities.
Method of Application
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