Diageo is still a relatively young company - we have only existed in our current form since 1997- but our brands and our business have a rich heritage. our earliest ancestor company formed in 1749, is Justerini & Brooks - wine merchants, and blenders of the famous J&B whisky range. 10 years after that, in 1759 Arthur Guinness signed the lease on the now world famous St James's Gate brewery in Dublin, going on to create a globally iconic brand.
As Senior Brand Manager, your role will require that you develop and carry out comprehensive brand strategies to drive growth, brand equity, and profitability. You will lead all aspects of marketing campaigns, product positioning, and manage cross-functional & partner teams to ensure consistent messaging. You will be responsible for coordinating our Johnnie Walker Super Deluxe brands across South, West & Central Africa. Key responsibilities include market analysis, budget management, and agency collaboration to deliver ROI-focused initiatives.
Role Responsibilities:
- Business Planning: Develops annual brand operating plans, positioning strategies, and long-term marketing goals.
- Campaign Execution: Leads coordinated, omni-channel campaigns (digital, conventional) and runs media calendars.
- Performance Analysis: Monitors critical metrics, analyzes consumer insights/market trends, and leads P&L to increase profitability.
- Brand Stewardship: Ensures consistent brand identity across all channels and touchpoints.
- Collaboration: Partners with sales, product, and external agencies to align marketing efforts.
Experience / skills required:
- 5 years + experience in marketing in IPS (International Premium Spirits) and/or FMCG/Luxury good categories. Candidates should have had similar roles in peer companies.
- Proactively defines and communicates growth opportunities. Takes the lead in understanding consumer and market contexts. Finds opportunities and threats for brands across short and long-term horizons. Effectively communicates these insights.
- Consumer Insight: Actively seeks innovative methods to engage with consumers by delving deeper into their motivations and understanding their evolving needs.
- Developing plans: Builds strong plans and briefs based on a detailed understanding of consumers and market trends, with a clear focus on promoting balanced growth.
- Creation and Execution: Owns the development and implementation of brand activities across Above-The-Line (ATL) and Below-The-Line (BTL) channels, ensuring adherence to minimum execution standards for an efficient consumer experience.
- Monitoring and Evaluation (M&E): Guides the business in identifying and prioritizing impactful growth drivers while discontinuing less effective strategies, ensuring resource allocation is aligned with strategic objectives.
Method of Application
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