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Brand and Product Designer at Leadway Assurance Company

Leadway Assurance CompanyLagos, Nigeria Digital Marketing
Full Time
Leadway Assurance Company Limited was founded in 1970. Sir (Dr.) Hassan O. Odukale, (KJW, D.Sc., FCIIN).It has a chequered history of being a company with close attention to relationships, having started operations as a direct motor insurance company. Soon the relationship developed to a stage where it has established a deep relationship with the brokers’ network in Nigeria, enjoying 80% of its current business from this source. The pivotal point at Leadway is "the customer” and the company has enjoyed a steady growth in its commitment to providing integrated insurance and financial services to its numerous customers. The Company’s remarkable success has been possible because of its sound professional and business standards backed by the uncompromising level of integrity of its Directors. An uncompromising level of integrity of service is a tradition imbibed at LEADWAY and instilled by its late founder, Sir (Dr.) Hassan O. Odukale, KJW, D.Sc, FCIIN (1926-1999). As an astute and honest businessman the founding Managing Director and later Chairman of the Board of Directors, Sir Odukale nurtured the Company to an enviable position in the Nigerian insurance industry. His vision of dedicated service to all customers remains a guiding principle that shapes the policies of the company. LEADWAY is a private company with 42 shareholders, 14 of which are corporate investors, and 2 Trust Corporations.

Job Purpose Statement

  • This individual on this role will work to deliver both brand communication materials and digital products across the group via every customer touchpoint.
  • The objectives for this role, include but are not limited;
  • Work with the overall design team to achieve business objectives.
  • Provide design support to other departments to design operational and technical processes.
  • Providing creative vision not just for the design team but the whole organization.
  • Meeting with internal stakeholders to discuss and understand their design needs.
  • Design, produce, and update printed and digital marketing collateral such as social media assets, banners, signage, web graphics, trade show booths, sales / corporate presentations, web mock-ups, display ads and landing pages.
  • Develop strategy and tactics to create interest, demand, and recognition of the brand through the use of performance driven design; includes: strategy, implementation, execution and interpretation of data collected.
  • Design/Illustrate assets for website ensuring quality across browsers and devices. Responsive design is required and full mobile optimization.
  • Understand and translate business and marketing objectives goals and promotions into visually compelling layouts and online user experiences.
  • Assist to ensure all marketing communications across various channels and departments remain consistent and align with brand guidelines.
  • Collaborate with other designers, product teams, engineers, web developers, and Brand comms & Digital marketing team to ensure quality in all aspects of campaign execution.
  • Responsible for advocating for the importance of UCD, UX + UX research, lean and agile methodologies throughout the design team and whenever interacting with those outside the design team.

Ideal Job Specifications


  • Bachelor’s Degree or equivalent from a recognized University
  • Master’s Degree is an added advantage.
  • Design certifications
  • Google Design Certificate
  • Membership, Interaction Design Foundation is an added advantage

Desired work experience:

  • 3-5 years’ experience gained within a corporate and/or agency environment or freelancer
  • Creative / Design Agency is required
  • Corporate experience, interest or experience in the media / communications industry is an advantage.
  • Knowledge of brand / corporate communications and digital marketing is desirable
  • Experience with in designing collateral for executing high-impact marketing events / activities and communications/PR.

Method of Application

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Job Overview

  • Published on: 7 October, 2023
  • Employment Status: Full Time
  • Field: Digital Marketing
  • Work Mode:
  • Job Location: Lagos, Nigeria
  • Qualification: BSc
  • Experience: 3 to 5 years
  • Salary:
  • Skills: Agile
  • Application Deadline: Not specified
Full Time

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