Brand Manager at ARM Hold Co.

ARM Hold Co.Lagos, Nigeria Digital Marketing

Full Time

ARM Life formerly CrystaLife Assurance Plc. is the insurance subsidiary of Asset & Resource Management Company Ltd (ARM). Its parent company, ARM is one of the largest non-bank financial services firms in Nigeria with a focus on asset management. Established in 1994, ARM started operations as a traditional asset management company specialising in the management of quoted equities and fixed income securities. However, over the years, the Firm has taken advantage of opportunities in various sectors of the Nigerian economy and has proven its ability to identify and develop new strategic businesses and integrate these to strengthen its asset management business model. This ability has resulted in the evolution of the Firm into a diversified financial services institution with businesses divided into two distinct parts within which various products and bespoke asset management services are offered to our diverse clients, focusing on Traditional Asset Management and Specialised Funds. ARM currently manages total assets of over N500bn. ARM Life has a strong track record in the group life insurance sector with favourable references across the industry. It is licensed and regulated by the National Insurance Commission of Nigeria (NAICOM) to underwrite Life, Annuity and Health insurance.

Job Summary

Responsible for executing a compelling brand strategy for a Customer Segment category (Retail, Private Wealth or Institutions), to enhance the identity of the ARM brand, ensuring it resonates with the target audience and aligns with overall segment & business objectives.

Job Details

Brand Strategy Development:

Support the Senior Brand Manager utilize costumer insights and identify trends to unlock business opportunities that should inform the customer segment (Retail, Private Wealth & Institutions) strategy. Drive the executional outputs of the Marketing & Corporate Communications Annual Business strategy based on market, category, customer, and channel insights, that will set the brand up for exceptional growth.
Brand Communication: Lead the creative and media agencies in the development of marketing, advertising and media materials/assets to ensure they align with the brand strategy and messaging across all Marketing Media Channels.

Brand & Competitor Monitoring:

Utilize category, customer, segment & competitive data and insights to formulate brand campaigns, initiatives and measure their effectiveness.
Lead the compilation of Key Performance indicators for all executed and implemented marketing activities across all customer segments and channels.
Adjusting as needed to achieve overall customer segment & business goals.

Agency & 3rd Party Vendor Management:

Coordinate all Creative, Media, Digital, PR and Event Agency activities to ensure seamless and optimal delivery of all Marketing related activities and initiatives.
Ensure all 3rd Party vendors deliver according to their service level agreements.

Budget Management:

Custodian of the brand budget, optimizing its disbursement across various initiatives and measuring the return on investment.

Collaboration with Other Departments:

Work closely with other departments such as sales, customer service, business development, data and insights, product development and compliance teams, to ensure a cohesive and integrated approach to brand management.

Requirements

Behavioral