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Brand Manager at Dangote

DangoteLagos, Nigeria Digital Marketing
Full Time
The Dangote Group is one of the most diversified business conglomerates in Africa with a hard-earned reputation for excellent business practices and products' quality with its operational headquarters in the bustling metropolis of Lagos, Nigeria in West Africa. The Group's activities encompass: Cement - Manufacturing / Importing Sugar - Manufacturing & Refining Salt - Refining Flour & Semolina - Milling Pasta - Manufacturing Noodles - Manufacturing Poly Products - Manufacturing Logistics - Port Management and Haulage Real Estate Dangote Foundation Since inception, the Group has experienced phenomenal growth on account of quality of its goods and services, its focus on cost leadership and efficiency of its human capital. Today, Dangote Group is a multi-billion Naira company poised to reach new heights, in every endeavour competing with itself to better the past. The Group's core business focus is to provide local, value added products and services that meet the 'basic needs' of the populace. Through the construction and operation of large scale manufacturing facilities in Nigeria and across Africa, the Group is focused on building local manufacturing capacity to generate employment and provide goods for the people.

Location: NASCON - HO, NASCON - HO

Company: Dangote Industries Limited

Job Summary

Responsible for overseeing brand and product development, pricing, forecasting, campaigns, asset development, and driving brand mental availability in the market

Responsibilities

  • Brand activity planning
  • Project management
  • Research briefing and Data analysis
  • Demand cycle - assumption and forecasting
  • Budget management -Bottom-up, allocation, tracking, and communicating
  • Collaboration with 3P
  • Managing strategic brand campaigns
  • Organizing market visits itinerary and sharing reports from visits
  • Ensuring compliance with brand guidelines on all creatives
  • Price tracking vs SPI & API
  • Media- Reach ambition and platform maximization.

COMPETENCE REQUIREMENTS

  • Good communication and presentation skills
  • Good experience in the brand planning process
  • Commercial acumen, confident, enthusiastic, and persuasive
  • Convincing personality, good planner, self-starter, and committed to results.

Qualification/ Experience

  • First degree in Business, Marketing, Communication, or related field. An MBA or a master’s in marketing is desirable.
  • Minimum of 4-5 years’ work experience in brand management with knowledge of trade marketing, consumer marketing, research, and product development in the FMCG sector.

Method of Application

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