Brand Manager at Eat'N'Go Limited

Eat'N'Go is a restaurant group on a mission to become the premier food operator in Africa. We bring Africans the best brands of: QSR (Quick Service Restaurant) Fast Casual Casual Dining Fine Dining Coffee Shops We develop world class brands that address the needs of the African market by serving up a tasty portion of: Foods and Drinks Pizza, burgers, chicken, ice cream, coffee and more. Affordability Address all types of consumers and segments with diverse F&B concepts. Social responsibility Create jobs and empower individuals, enhancing the quality of life.

Job Overview

We are seeking a highly skilled and innovative Brand Manager to lead the development and execution of brand strategies that drive market share, strengthen consumer loyalty, and maximize profitability. This role requires a balance of strategic thinking and hands-on execution, ensuring brand consistency across all touchpoints while responding quickly to market dynamics.

Key Responsibilities

Brand Strategy & Development

• Develop and implement brand plans aligned with overall business objectives.
• Define brand positioning, value proposition, and communication strategies.
• Monitor brand performance and market share to recommend corrective actions.

Marketing & Campaign Management

• Lead the development and execution of integrated marketing campaigns across traditional and digital channels.
• Collaborate with creative and media agencies to deliver impactful brand communication.
• Ensure consistent brand messaging and visual identity across all platforms.
• Drive product development initiatives from concept to launch.
• Collaborate with R&D, supply chain, and sales teams to ensure successful product rollouts.
• Identify consumer insights and market trends to inform innovation strategy.

Business & Market Development

• Conduct market research, analyze competitor activities, and identify growth opportunities.
• Develop pricing, distribution, and promotional strategies to optimize brand performance.
•  Provide accurate forecasts, performance reports, and business insights to management.

Cross-functional & Stakeholder Leadership

• Work closely with sales, finance, and supply chain teams to deliver business targets.
• Build strong relationships with external partners, agencies, and distributors.
• Represent the brand at corporate events, trade shows, and industry forums

Requirements

• 5–7 years’ progressive experience in brand management within the FMCG industry.
• Proven track record in developing and executing successful brand strategies.
• Strong understanding of consumer insights, market research, and product lifecycle management.
• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• Excellent project management, budgeting, and organizational skills.
• Strong analytical, creative, and problem-solving abilities.
• Outstanding communication, presentation, and leadership skills.

Method of Application

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