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Brand Manager at Ifitness Center Ltd

Ifitness Center LtdLagos, Nigeria Digital Marketing
Full Time
iFitness Center Ltd commenced operations in May 2015 providing best-in-class fitness services in Lagos, Nigeria. At iFitness, we don’t only push you towards your fitness goals; you wake up each day "looking good & feeling good”. If we are to advise you; our Rule 1 is: Don’t Join a boring gym! We’ll not only engage you with over 40 fun group classes per month; we also become your fit-friends from day 1. What are your goals? Body Building, Weight Management, General Fitness or you just want to build those Glutes? LOL! Never mind; we’ve got you covered!

Job Summary

  • We are looking for an experienced Brand Manager to help build our brand and raise brand awareness.
  • The successful candidate will work across all levels and departments of our organization to find what makes us unique and communicate it to the world.
  • The successful candidate will lead the department on all operational functions, and support with strategy design and implementation.


  • Analyze brand positioning and consumer insights.
  • Shape and communicate our vision and mission.
  • Translate brand elements into plans and go-to-market strategies.
  • Manage a team of marketing people working on brand initiatives.
  • Lead creative development to motivate the target audience to “take action”.
  • Establish performance specifications, cost and price parameters, and market applications and sales estimates.
  • Measure and report the performance of all marketing campaigns and assess ROI and KPIs.
  • Monitor market trends, research consumer markets, and competitors’ activities.
  • Oversee new and ongoing marketing and advertising activities.
  • Monitor product distribution and consumer reactions.
  • Devise innovative growth strategies KPI.
  • Align the company around the brand’s direction, choices, and tactics.


  • Proven working experience as a Brand Manager or Associate Brand Manager.
  • Proven ability to develop brand and marketing strategies and communicate
  • recommendations to executives.
  • Experience in identifying target audiences and devising effective campaigns.
  • Excellent understanding of the full marketing mix.
  • Strong analytical skills partnered with a creative mind.
  • Data-driven thinking and an affinity for numbers.
  • Outstanding communication skills.
  • Up to date with the latest trends and marketing best practices.
  • Degree in marketing or a related field.
  • We preferred Ideal Candidate with previous experience with, FMCGs, Retail-led organizations, e.g, Banks, Indomie, Nigerian Breweries, Unilever, Pepsi, etc


  • Salary: Attractive
  • Benefits: Health & and wellness allowance, PENSION, NHF, PAYE
  • Learning & Development Budget & Mobility Support
  • Hybrid Workstyle

Method of Application

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