The Simba Group is a conglomerate, operating in Nigeria’s key industry verticals including Communications, Agriculture, Software, Transportation, Power and Alternative Energy. We have over 20 years of experience in Nigeria, and in that time have developed loyal and strong distribution channels, across our range of products, as well as a deep understating of the socio-demographic environment which has contributed to our success as a marketing organization. We understand that purchasing our products often represents a large-scale investment on the part of our customers and even our corporate clients. Offering them high quality products and services that meet their expectations requires us to have a deep understating of their needs and a commitment to excellence throughout the organization. Distribution and Reach have always been core to our selling strategy, and today represent our key strengths as a customer-centric organization. Operating from eight branches in Nigeria, our products can be found in every corner of the country and are augmented by the same level of service regardless of how far they are from the Head Office.
Key Responsibilities
- Develop and execute brand strategies aligned with overall business and commercial objectives.
- Plan, implement, and monitor integrated marketing campaigns across BTL, OOH, Trade, and ATL channels.
- Work closely with sales teams to support demand generation, dealer/partner activation, and go-tomarket initiatives.
- Manage relationships with external agencies and vendors to ensure quality delivery and brand consistency.
- Oversee content development, including campaigns, social media content, POS materials, and brand assets.
- Track and evaluate brand performance using KPIs, market insights, and consumer research to optimize strategy.
- Manage marketing budgets and ensure efficient allocation of resources with clear ROI tracking.
- Monitor market trends, competitor activities, and consumer behavior to identify growth opportunities.
Required Skills & Competencies
- Candidates should possess a Bachelor's Degree with at least 5 years experience.
- Strong brand strategy and positioning expertise
- Integrated marketing and campaign management skills
- Digital marketing and social media proficiency
- Data analysis, insight generation, and KPI tracking capability
- Budget management and ROI optimization skills
- Excellent communication and stakeholder management skills
- Creative thinking with strong execution discipline
- Strong project management and multitasking ability
- Market research and consumer insight skills.
Method of Application
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