MacTay Consulting has been in existence for over 28 years in Nigeria. We are a member of TACK and TMI, international consulting companies operating in over 60 countries and with a combined experience of over 80years. Our global network of partners and experience means that our clients enjoy all the benefits of a local office, while drawing upon our multi-cultural knowledge and global delivery resource - whenever required. MacTay’s approach is to work together in partnership with our clients, we aim to be in it for the long term but firmly believe that partnerships are created by ensuring that our clients are able to develop the capability to sustain and drive solutions we co create with them. We always have an 'exit strategy’ - ways to provide our clients with the opportunity to pick up the solution and run with it themselves, while making ourselves available anytime we are invited for advice. It is precisely this approach which has led to some clients choosing to work with us for many years, knowing that we are there to support them in their chosen journey.
About the Role
- Our client is seeking an experienced Brand Manager (Consultant) to drive brand strategy, manage end-to-end brand activities, and support commercial execution for a 3–6-month engagement.
- The ideal candidate is analytical, creative, commercially aware, and capable of delivering high-impact brand initiatives in a fast-paced environment.
Key Responsibilities
- Develop and execute comprehensive Brand Plans in line with company vision and global guidelines.
- Manage brand budgets and ensure optimal allocation across ATL and BTL activities.
- Lead brand engagement programs in collaboration with communication, trade marketing, and sales teams.
- Support the Brand Activation Calendar and provide bi-monthly performance updates to internal stakeholders.
- Partner with the Communications department to drive PR, events, and brand image-building activities.
- Develop detailed launch plans for new products, including PR, event execution, on-trade and off-trade activations.
- Generate actionable consumer insights (market trends, competition, segmentation, value props) to support commercial teams.
- Conduct regular market monitoring and internal sales analysis by brand, channel, and region.
- Communicate operational updates, activation calendars, and coordinate brand-related visits.
- Support the organization of VIC dinners and deliver post-event evaluations.
- Monitor POSM stock levels and ensure optimal allocation.
- Contribute innovative ideas, demonstrate strong teamwork, and encourage out-of-the-box thinking.
Requirements
- Bachelor’s degree in marketing, Communications, Business Administration, or a related field (MBA is an advantage).
- 5–8 years proven experience as a Brand Manager within FMCG, ideally wine & spirits or beverages.
- Strong understanding of Brand Management and marketing principles.
- Experience in Commercial and Trade Marketing.
- Highly creative and digitally savvy.
- Excellent analytical, communication, and problem-solving skills.
- French language proficiency is an added advantage.
- Strong Excel, PowerPoint, and data analysis skills; familiarity with tools like ESSBASE, EOS, and Microsoft database systems.
- Ability to work effectively in a collaborative, cross-functional team environment.
Method of Application
Signup to view application details.
Signup Now
