Promasidor was founded in 1979 by Robert Rose, who left the United Kingdom in 1957 for Zimbabwe to pursue his African dream. As Chairman of Allied Lyons Africa for over 20 years, he travelled extensively across Africa and gained a unique and thorough knowledge of the food industry throughout the continent. In particular he noticed a lack of availability of the one highly nutritious product that the developed world takes for granted - milk. He realised that with technology in the manufacture of milk powders advancing rapidly, there was an exciting opportunity to provide milk powder in small portions that could be packaged in flexible sachets. It was found that removing the animal fat from the milk and replacing it with vegetable fat allowed for a longer shelf life. This meant that for the first time, milk powder could be distributed across the vast African continent, providing access to affordable milk to everyone in Africa. A passionate belief in this vision fuelled the pioneering concept of selling filled milk powder in small sachets and Promasidor began selling the Cowbell brand in the Democratic Republic of Congo (then Zaire) in 1979. Today Cowbell is sold in the majority of countries across the African continent.
Role Description
- This is a full-time, on-site role based in Kano for a Brand Manager. As a Brand Manager, you will oversee the development and execution of brand strategies and campaigns, ensuring alignment with organizational goals. You will manage market research, analyze industry trends, and collaborate with cross-functional teams to maintain a consistent brand image. The role also involves managing relationships with external partners, monitoring brand performance metrics, and identifying areas for improvement to enhance brand visibility and recognition.
Qualifications
- Brand management skills, including brand strategy, campaign planning, and execution
- Marketing expertise, such as digital marketing, social media campaigns, and promotional activities
- Market research and analytics skills to track brand performance and industry trends
- Strong communication, collaboration, and relationship management skills
- Problem-solving and organizational skills to manage multiple projects and meet deadlines
- Proficiency in tools and software relevant to brand management and marketing
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Experience working in international markets or multicultural environments is a plus
Requirements:
- Minimum of 5 years' work experience in an FMCG organisation.
- Fluency in Hausa Language is compulsory
Method of Application
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