Aldelia’s global management strategy delivers specialised services to the Oil & Gas sector from dedicated teams in each key strategic region. From these centres we can support our clients locally by being able to take advantage of the local labour markets whilst also having the ability to resource candidates internationally for technical, engineering and higher level positions which require industry leading professionals with international profiles. Each regional team is guided by a common set of processes and working practices within a robust operational structure to ensure a consistent high quality of delivery which our clients can depend on in any market. The origin of Aldelia gives a good indication of what the company was meant to be. Cedric Filet, whilst recovering from a rugby injury, established the company from his bedroom. The dream was to set up a recruitment consultancy which would compete with the top 5 Oil & Gas Recruitment Specialists in a matter of 5 years. To achieve that, Cedric focused on a gap he identified in the Oil & Gas industry: local content. Local content had long been considered a pain for international Oil & Gas firms. These firms understood the necessity of developing local content programs but struggled to implement them. When it came to choose a name, Cedric decided to find a name which would represent the strategic orientation of the company. The Aldelia name finds it origin from the Portuguese "Aldeia” which defines in Brazil people coming from small indigenous communities - tribes. The strategy paid off quickly with numerous contracts signed with major Oil & Gas companies.
Role Overview
- The Brand Manager for Swarovski and Montblanc is responsible for leading the brand strategy, merchandising, and sales performance for both premium brands. This role focuses on maximizing brand visibility, customer engagement, and revenue growth across retail and corporate channels.
- The ideal candidate has prior experience in FMCG, luxury retail, or as a Category Manager, with proven expertise in driving brand performance through strategic marketing, merchandising, and sales initiatives.
Key Responsibilities
Brand Strategy & Positioning
- Develop and implement brand strategies to increase market share, brand awareness, and customer loyalty for Swarovski and Montblanc.
- Conduct regular market research, competitive analysis, and consumer insights to inform brand positioning and campaigns.
- Collaborate with regional/global brand teams to ensure alignment with overall brand guidelines and strategies.
Merchandising & Sales Performance
- Oversee merchandising strategies, visual displays, and product assortment to maximize sales performance.
- Monitor and analyze sales data to identify opportunities for growth and improvement.
- Develop promotional and marketing initiatives to drive product adoption and revenue growth.
Marketing & Communication
- Plan and execute marketing campaigns across retail, digital, and corporate channels.
- Ensure consistent brand messaging and customer experience across all touchpoints.
- Work closely with internal teams and external agencies to produce high-quality marketing collateral and campaigns.
Stakeholder & Team Management
- Liaise with sales, operations, and retail teams to ensure effective execution of brand initiatives.
- Collaborate with suppliers and partners to support product launches, promotions, and marketing events.
- Mentor and guide junior marketing or brand support staff as required.
Performance Monitoring
- Track and report on brand KPIs, including sales growth, market share, and campaign effectiveness.
- Provide insights and recommendations for continuous improvement in brand performance.
Qualifications & Experience
- Bachelor’s degree in Marketing, Business, or related field. Master’s/MBA is a plus.
- Minimum 5–8 years of experience in brand management, category management, or marketing, preferably in FMCG, luxury retail, or premium consumer products.
- Strong understanding of merchandising, sales performance, and marketing analytics.
- Proven experience managing multiple brands or product lines.
- Excellent communication, presentation, and stakeholder management skills.
Core Competencies
- Strategic thinking and commercial acumen.
- Ability to translate brand strategy into actionable plans.
- Strong analytical and problem-solving skills.
- Creativity in campaign and promotional planning.
- Leadership and team collaboration capabilities.
- Customer-centric mindset with attention to detail.
Method of Application
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