PeopleWare Consulting is a Human Resource consulting firm with a focus on supporting businesses with tailored frameworks to maximize efficiency in business operations.
Job Summary
- We are seeking a Brand and Marketing Manager to drive the development and execution of integrated marketing strategies aimed at enhancing brand visibility, increasing market penetration, and supporting revenue growth across all business verticals.
- The role will oversee digital marketing, corporate communications, market intelligence, and promotional initiatives to deliver sustainable growth, profitability, and a consistent brand identity.
Key Responsibilities
- Develop and implement integrated brand and marketing strategies aligned with business objectives
- Lead digital marketing initiatives, including SEO, paid media, and social media strategy
- Prepare and manage annual marketing plans, budgets, and performance reporting
- Conduct market research and competitor analysis to generate actionable insights
- Maintain consistent brand positioning, messaging, and visual identity across all channels
- Oversee the development of marketing collateral, including brochures, website content, and publications
- Lead, supervise, and develop the marketing team to deliver high performance
- Drive promotional campaigns to support sales growth and market expansion
- Manage key marketing projects such as events, rebranding initiatives, and product launches
- Partner with internal stakeholders to ensure cohesive and effective marketing execution across the organisation
Requirements
- Bachelor’s Degree in Marketing, Business Administration, or a related field
- MBA or relevant postgraduate qualification is an advantage
- Professional marketing certifications (e.g., CIMN or equivalent) preferred
- 3-5 years’ experience in brand and marketing management within a B2B environment
- Agency experience is an added advantage
- Proven ability to plan and execute integrated ATL and BTL campaigns
- Strong digital marketing expertise, including SEO, paid media, and analytics.
Method of Application
Signup to view application details.
Signup Now
