Campaign and Marketing Manager at the Way It Fits

the Way It FitsLagos, Nigeria Digital Marketing

Full Time

tWIF (The Way It Fits) is a fashion brand that has always prided itself on producing bespoke and ready-to-wear premium clothing that are both sustainable and affordable. We manufacture a wide range of clothing items, including shirts, suits, native attires, pants, as well as branded clothing for companies and other businesses. Additionally, we offer after-sales services such as alterations.

Key Responsibilities

Develop and execute marketing campaigns for:
Store launches (e.g., new locations, exclusive openings, client experiences)
Seasonal sales (Black Friday, festive, anniversary, etc.)
New product and collection releases
Create data-driven marketing strategies that increase store traffic and online conversions. Social Media Management, and Ads promotion.
Plan content calendars and campaign timelines
Manage influencer partnerships, collaborations, and PR placements to strengthen brand presence.
Track and analyze campaign performance, providing insights and recommendations.
Work with the Creative Director to ensure campaigns align with tWIF’s aesthetic and voice.
Supervise marketing materials, photoshoots, lookbooks, newsletters, ads, and social media visuals.
Maintain consistency across all brand communication channels (digital, in-store, and experiential).

Requirements

A creative mindset with a strong grasp of current trends in fashion and content.
2+ years of experience in fashion, lifestyle, or retail marketing.
Strong understanding of brand positioning, digital strategy, and campaign execution.
Excellent written and visual communication skills.
Proficiency in social media marketing, Meta Ads, and campaign analytics.
Ability to work independently, manage deadlines, and collaborate across teams.

Preferred Qualities