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Content and Community Marketing Specialist at Earnipay

EarnipayLagos, Nigeria Digital Marketing
Full Time
Earnipay enables businesses to offer employees access to their earned salaries instantly at any time without making changes to their existing payment process.


  • A Bachelor's degree in Marketing, Communications, Journalism, or a related field. 
  • Proven experience in content marketing, community management, or a related field, preferably in a B2B or B2C environment.
  • Demonstrated success in developing and implementing successful content strategies that drive engagement and brand awareness.
  • Strong writing and editing skills with an eye for detail and the ability to create content tailored to various target audiences.
  • Proficiency in using content management systems (CMS) and social media management tools.
  • Excellent communication and interpersonal skills with the ability to build and maintain strong relationships with diverse stakeholders.
  • Data-driven mindset with the ability to analyze metrics and derive actionable insights to optimize content and community engagement efforts.
  • Creative thinker with a passion for innovative marketing strategies and community building.
  • Familiarity with SEO best practices and a solid understanding of digital marketing principles.

Job Role

  • Develop and execute a comprehensive content marketing strategy that aligns with the company's overall marketing objectives.
  • Create engaging and valuable content, including blog posts, videos, social media content, and other multimedia formats.
  • Manage the content calendar and ensure timely delivery of high-quality content across all channels.
  • Monitor and analyze content performance metrics and make data-driven decisions to optimize content for maximum impact.
  • Build and nurture an active online community through various social media platforms, forums, and other relevant channels.
  • Engage with the community by responding to comments, messages, and inquiries, and foster a positive brand image through active participation.
  • Collaborate with cross-functional teams, including marketing, sales, and product, to ensure content and community initiatives are aligned with business goals.
  • Stay updated on industry trends, content marketing best practices, and community engagement strategies to continuously improve our approach.
  • Develop and maintain relationships with key influencers and community advocates to expand brand reach and enhance community engagement.
  • Coordinate and execute community events, webinars, and other online/offline activities to encourage participation and brand loyalty.

Method of Application

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