,Herbal Goodness is a manufacturer of premium quality, unique, organic, non-GMO superfoods, and herbal products to support healthy living and impact lives. Founded in 2013, the company excels in the botanical and natural supplements industry and manufactures product lines such as Herbal Teas, Supplements, Extracts, Essential Oils, Smoothies, and Juices. The company is unique in its values of Quality, Sustainability, and Impact.
- We are looking for a Content & Community Builder (AI-First) to own the voice, trust, and organic growth engine of Herbal Goodness. This role combines creative content development, AI innovation, SEO excellence, and community-building to drive brand visibility, engagement, and advocacy.
Key Responsibilities
- Develop and lead Herbal Goodness’ content strategy across blogs, social media, video, and email.
- Leverage AI tools to scale authentic, compliant content creation.
- Own SEO strategy (on-page + technical): keyword research, structured data, crawl optimization, internal linking.
- Manage and grow online communities, including social media groups, wellness forums, and brand ambassador programs.
- Foster user-generated content (UGC), testimonials, and customer advocacy initiatives.
- Build partnerships with influencers and thought leaders in herbal wellness.
- Ensure all content adheres to FDA/FTC compliance standards for health-related communication.
Success Metrics
- Grow organic traffic by 100% year-over-year through SEO and content initiatives.
- Grow community by over 100% and Increase community engagement rate by 50% within 12 months.
- Secure top-3 SERP rankings for 50+ high-value herbal supplement keywords.
- Contribute to growing Herbal Goodness revenue by 100% within the first 12 months.
Qualifications
- 2–5 years of experience in content marketing and/or community management (health, wellness, or CPG preferred).
- Proven expertise in SEO and technical SEO (schema markup, crawlability, Core Web Vitals).
- Strong storytelling and writing skills, with the ability to communicate within compliance guidelines.
- Experience with AI content tools (e.g., ChatGPT, Gemini, Jasper, MidJourney, Synthesia etc).
- Hands-on experience cultivating and managing online communities and brand advocacy programs.
Method of Application
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