Trusoft Limited is an indigenous software company, specialising in the design and development of software solutions. Trusoft has built its brand around creating software solutions adapted to the local market, but competing in quality in the international markets. Our products and solutions ranges through the educational, medical, and financial sectors. We believe our solutions are going to transform the technological landscape in Nigeria, by producing software technologies that change the life of the average consumer. Our solutions are driven by insight, value, quality and an insatiable desire for continuous improvement. We believe in giving our clients value for money and we do that by working collaboratively and closely with our clients; the results of this has always been successful projects.
Salary Range: 450k -500k
Responsibilities
- Develop and implement end-to-end performance marketing campaigns across various channels (paid search, social media, display advertising, etc.).
- Oversee the creation of compelling and high-quality content, including blog posts, social media content, email campaigns, and multimedia materials.
- Manage and grow our social media presence on platforms such as Facebook, Instagram, Twitter, and LinkedIn.
- Develop and execute social media campaigns to enhance brand visibility and engagement.
- Uphold and enhance the brand identity through consistent messaging and visual elements.
- Ensure brand guidelines are followed across all marketing materials.
- Monitor and analyze campaign performance metrics to identify opportunities for improvement.
- Generate regular reports on key performance indicators (KPIs) and present insights to the marketing team.
- Manage and optimize marketing budgets to maximize ROI and achieve cost-per-acquisition (CPA) targets.
- Conduct regular budget reviews and adjustments based on performance and goals.
- Work closely with internal teams, including product, sales, and analytics, to align marketing efforts with overall business objectives.
- Coordinate with external agencies and vendors to execute campaigns effectively.
- Stay informed about industry trends, competitor activities, and emerging marketing technologies.
- Utilize market research to inform campaign strategies and identify growth
Method of Application
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