Koins Microfinance Bank Limited is a fully licensed technology and impact-driven microfinance bank that focuses on driving financial inclusion. Loans / Savings/ Investments.
Job Description
- The Content Marketing Specialist is responsible for planning, creating, and optimizing video content that supports the company’s marketing objectives.
- This role involves scripting, shooting, and editing videos for digital platforms, including social media, websites, email campaigns, and online ads.
- The specialist will work closely with the marketing, design, and product teams to craft compelling visual stories that engage audiences, promote brand awareness, and drive conversions.
- Additionally, the role includes analyzing video performance metrics to refine content strategies and ensure maximum impact.
Requirements
- Education Requirements
- B.Sc / HND qualification.
- 1 - 3 years relevant work experience.
- Technical Skills
- Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro,Cap cut).
- Knowledge of motion graphics tools (e.g., After Effects).
- Experience with video production equipment (cameras, lighting, sound).
- Familiarity with video formats, codecs, and optimization for different platforms (YouTube, Instagram, TikTok, etc.).
- Understanding of SEO for video (e.g., metadata, thumbnails, captions)
- Marketing Knowledge
- Strong grasp of digital marketing fundamentals and trends.
- Ability to align video content with marketing goals and KPIs (engagement, conversion, retention).
- Experience creating content for ads (YouTube, Facebook, TikTok).
- Understanding of customer journey and how video fits into content strategy.
- Basic knowledge of performance analytics and reporting tools (e.g., Google Analytics, Meta Ads Manager, YouTube Studio)
- Creative & Communication Skills
- Strong storytelling skills and ability to create emotionally engaging content.
- Creative direction and scripting ability.
- Excellent written and verbal communication for cross-team collaboration.
- Ability to work with designers, copywriters, and marketers
Benefits
- 13th Month Salary
- Hybrid work model
- Leave Allowance
- HMO?
Method of Application
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