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Growth Marketing Lead at Guufs International

Guufs InternationalLagos, Nigeria Digital Marketing
Full Time

Description

  • We are preparing for a soft launch and early growth phase. Building a product designed to create real value for creators, entrepreneurs, and businesses,and we believe in moving fast.
  • We are looking for an experienced growth marketing leadwho can help us generate momentum, validate positioning, and drive early adoption within a short timeframe.
  • As Marketing Lead, you will own our brand growth strategy and execution across all major digital channels. This is a hands-on role requiring both strategic thinking and fast execution.
  • You will work closely with the founders and product team to ensure marketing aligns with reality, delivers measurable traction, and supports rapid iteration.

Key Responsibilities
Growth & Strategy:

  • Design and execute a short and long-term growth strategy focused on rapid traction
  • Identify and test high-leverage growth opportunities
  • Continuously analyse performance and optimise based on data

Digital Marketing Execution:

  • Lead email marketing (launch sequences, onboarding, retention)
  • Optimise web and conversion funnels
  • Drive organic and paid social media growth
  • Plan and execute paid advertising campaigns
  • Shape and execute content marketing and positioning.

Collaboration & Leadership:

  • Work directly with founders on messaging and go-to-market strategy
  • Align marketing efforts with product development
  • Set clear KPIs and report meaningful insights.

Requirements

  • Interested candidates should possess a Bachelor's Degree with experience in digital marketing or growth roles
  • Proven experience driving growth in startups or fast-moving environments
  • Strong understanding of funnels, performance marketing, and user psychology
  • Ability to execute quickly without heavy oversight
  • Comfortable working in ambiguous, high-pressure environments.

Nice to Have:

  • Experience leading early-stage launches
  • Strong copywriting and storytelling skills
  • Hands-on experience with paid media platforms (Meta, Google, LinkedIn, etc.).

What We Offer

  • Salary: N100,000 monthly.
  • High-impact role at a critical stage of the company
  • Direct access to decision-makers
  • Freedom to experiment and move fast
  • Competitive compensation with upside based on performance.

Method of Application

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