Digital Campaign Planner at Leadway Assurance Company

Leadway Assurance CompanyLagos, Nigeria Digital Marketing

Full Time

Leadway Assurance Company Limited was founded in 1970. Sir (Dr.) Hassan O. Odukale, (KJW, D.Sc., FCIIN).It has a chequered history of being a company with close attention to relationships, having started operations as a direct motor insurance company. Soon the relationship developed to a stage where it has established a deep relationship with the brokers’ network in Nigeria, enjoying 80% of its current business from this source. The pivotal point at Leadway is "the customer” and the company has enjoyed a steady growth in its commitment to providing integrated insurance and financial services to its numerous customers. The Company’s remarkable success has been possible because of its sound professional and business standards backed by the uncompromising level of integrity of its Directors. An uncompromising level of integrity of service is a tradition imbibed at LEADWAY and instilled by its late founder, Sir (Dr.) Hassan O. Odukale, KJW, D.Sc, FCIIN (1926-1999). As an astute and honest businessman the founding Managing Director and later Chairman of the Board of Directors, Sir Odukale nurtured the Company to an enviable position in the Nigerian insurance industry. His vision of dedicated service to all customers remains a guiding principle that shapes the policies of the company. LEADWAY is a private company with 42 shareholders, 14 of which are corporate investors, and 2 Trust Corporations.

Job Purpose Statement

The individual on this role will work within the digital marketing team to ensure the smooth planning and execution of all digital brand and product campaigns across the all businesses.
They are also a key-player to the digital team with the responsibility of driving and achieving the following objectives;
To improve sales of products via all digital touch-points by ensuring all campaigns are optimized, pulling traffic and targeting the right audience.
To prepare, manage and ensure efficient ad spend budget for always-on ads (Product & Brand) and achieving set business objectives.
To track monitor and report all promotion activities for each business across all digital assets and make adjustments were needed.
To collaborate and manage with the digital agency performance team on executing media strategies for all campaigns.
To manage the SEO strategy across the businesses.
To devise lead generation processes and tactics for product led campaigns.
To ensure campaign briefs are deployed in clear and concise manner to the agency team with timelines and KPI’s
To collaborate and support the telemarketing team to achieve weekly, monthly and overall sales targets.
To prepare, review monthly media budget and campaign plans before deployment.
To supervise execution and performance for all campaign across all the digital touch points for all businesses.
To optimize conversion rates across all digital touch points.
To prepare weekly and monthly management report on all campaign activities.
Improve sales funnel via all of our digital touch points and ensure full optimization.
To track and monitor all key growth metrics that help achieve brand and sales objectives

Qualifications

Ideal Job Specifications

Academic:

Bachelor’s Degree or equivalent from a recognized University (Business administration, Mass communication, Computer science or Marketing) and a Master’s degree in Business, Communications or Marketing will be an added advantage.

Experience:

Agency experience in Account management, Media strategy, Media buying & planning and Campaign execution.
Relevant digital planning skill across Google ad network / SEO / Keyword planning and social media ad management and other 3rd party ad platforms.
1-3year’s work-experience in digital media planning and budgeting, campaign execution with agency experience.
Must have hands experience in managing vendors within a corporate organization.
Strong experience in numbers and use of excel, collating reports, lead generation planning and execution.