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Digital Content Strategist at Godrej Consumer Products Limited

Godrej Consumer Products LimitedLagos, Nigeria Digital Marketing
Full Time
Godrej Consumer Products Limited is the largest home-grown home and personal care company in India. We are constantly innovating to delight our consumers with more exciting, superior quality products at affordable prices. We have bold ambitions and are becoming more agile and future ready. We rank number 1 in hair colour, household insecticides and liquid detergents and number 2 in soaps. In India, you grow up with our brands - Good knight, Cinthol, Godrej Expert, Godrej No. 1 - and we are now on our way to becoming an emerging markets FMCG leader. In line with our 3X3 approach to international expansion, we are building a presence in 3 emerging markets (Asia, Africa, Latin America) across 3 categories (home care, personal wash, hair care). In 2010, we acquired the Indonesia based Megasari group, a leader in household insecticides, air fresheners and baby care. With the acquisition of Rapidol, Kinky and Frika in South Africa, and the Darling Group, a leading pan-Africa hair care company, we have a strong presence in the fast growing African hair care market. We acquired the Issue and Argencos groups in Argentina, leaders in hair colour, in 2010, and expanded our footprint to Chile through the acquisition of a 60 per cent stake in Cosmetica Nacional. The UK based Keyline Brands, which we acquired in 2005, plays in hair and personal care. We also have a business in the Middle East and a strong presence across SAARC countries.

Role Description

  • This is a full-time, on-site role for a Digital Content Strategist based in Lagos State, Nigeria.
  • The Digital Content Strategist will be responsible for developing and implementing content strategies to enhance the organization’s digital presence.
  • Primary tasks include planning, creating, and managing high-quality digital content, aligning content with the company's brand and marketing goals, and collaborating with cross-functional teams to optimize content performance.
  • Additionally, the role involves analyzing content metrics, ensuring content consistency, and staying updated on industry trends to drive engagement and growth.

Qualifications

  • Experience in Content Strategy development and effective implementation
  • Proficiency in Content Management and Content Development tools and techniques
  • Strong skills in Web Content Writing and general Writing abilities
  • Ability to analyze content metrics and leverage data to optimize strategies
  • Familiarity with digital marketing trends and SEO best practices
  • Excellent communication, organizational, and time management skills
  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field
  • Experience working in the FMCG industry or a similar sector is a plus

Method of Application

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