Lopterra leaders empower the business by investing in experienced professionals skilled to provide the core of our services, with a leadership influence that lies in the commitment to build strong, trustworthy relationships with our clients, candidates and amongst colleagues. Our team is widely recognised for their excellent service, professionalism and unmatched training services. As a team, we remain focused on the goal to continue being among Africa's top specialist Human Capital Resource company, thereby influencing our clients' bottom line positively and changing the lives of our clients and candidates.
Position Overview
- As a Digital Marketer, you will be responsible for managing our digital assets, driving sales, and executing promotional strategies across multiple digital platforms.
- Throughout the duration of your contract, you will play a key role in overseeing our website, optimizing digital campaigns, implementing effective SEO strategies to maximize ROI, and enhancing engagement with our target audience.
Key Responsibilities
- Develop and execute comprehensive digital marketing strategies, create and curate engaging content for our website, email campaigns, and other digital platforms, to increase brand awareness, drive traffic, and generate sales
- Manage and optimize digital advertising campaigns across platforms such as Google Ads, and other relevant channels; Monitor key performance metrics and analytics to track the effectiveness of campaigns, and identify areas for improvement
- Create and curate engaging social media content for our website, social media channels, email campaigns, and other digital platforms.
- Monitor key performance metrics and analytics to track the effectiveness of campaigns
- Identify areas of improvement and optimize performance.
- Collaborate with cross-functional teams including HR, and sales to ensure alignment and consistency across all digital touchpoints.
- Stay informed about industry trends, emerging technologies, and best practices in digital marketing, and leverage this knowledge to drive innovation and growth.
- Conduct market research and competitor analysis to identify opportunities and develop strategies to maintain a competitive edge.
- Oversee the management of our website, including SEO optimization, user experience enhancements, and content management.
Qualifications
- 2 years of cognate experience with proven track record of success in managing digital advertising campaigns across platforms such as Google Ads is very important.
- In-depth knowledge of digital marketing channels, strategies, and best practices.
- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
- Excellent written and verbal communication skills, with the ability to create compelling content for digital platforms.
- Creative thinking and problem-solving skills, with a passion for innovation and continuous improvement.
Method of Application
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