Pathway Advisors Limited is a boutique investment banking firm that aims at integrating superior values of trust and honesty while providing exceptional Investment Banking services to identified clients which includes financial institutions, corporations and high-net-worth individuals. Our Vision is “To be the most respected Investment Banking Firm in Nigeria”. We are committed to building an organization with world-class skills and management capability to achieve the Company’s vision.
Job Summary
- The Digital Marketer is responsible for enhancing the digital visibility, brand reputation, and public image of Pathway Holdings Limited and its subsidiaries- Pathway Advisory Limited, Pathway Asset Management, and Fundbox Financial Services Limited. The role focuses on executing digital marketing initiatives, developing high-impact content, and supporting brand-building efforts across all online and offline communication channels.
Key Responsibilities
Digital Marketing Strategy & Execution
- Develop and implement digital marketing plans to support brand awareness, product campaigns, investor education, and lead generation.
- Manage and optimize online advertising campaigns (Google Ads, LinkedIn Ads, Meta Ads, etc.).
- Oversee SEO, SEM, and website optimization efforts to improve ranking and visibility.
- Design and manage email marketing campaigns, newsletters, and automated drip sequences.
Content Development
- Produce digital content including articles, blogs, infographics, campaign materials, newsletters, and marketing collaterals.
- Simplify complex financial and investment topics into clear, engaging content for diverse audiences.
- Collaborate with the Communications and Social Media teams to ensure consistency in messaging and branding across all platforms.
Brand & Reputation Management
- Assist in protecting and enhancing the corporate reputation of the Group and its subsidiaries.
- Conduct online sentiment analysis and monitor digital mentions of the brand.
Analytics & Performance Monitoring
- Track and report the performance of digital campaigns and PR activities.
- Analyze key metrics (traffic, leads, engagement, impressions, sentiment, conversions, etc.).
- Provide data-driven recommendations to optimize digital and PR strategies.
Stakeholder & Internal Communications Support
- Prepare communication materials for investors, partners, regulators, and clients.
- Support internal communications including group-wide updates, newsletters, and staff engagement content.
- Assist in organizing corporate events, webinars, and investor-related activities.
Collaboration & Cross-Functional Coordination
- Work closely with the Corporate Communications, social media, Marketing, and Business Development teams.
- Coordinate with external designers, media partners, digital agencies, and vendors where required.
Qualifications & Experience
- Bachelor’s degree in marketing, Communications, Mass Communication, Business, or related field.
- 3-6 years experience in digital marketing, PR, or corporate communications, preferably within investment, financial services, capital markets, banking, or fintech.
- Experience with digital marketing tools (Google Analytics, Email marketing platforms, Meta Business Suite, SEM tools).
- Familiarity with PR practices, media interactions, and corporate communication standards.
- Strong writing, editing, and storytelling skills.
Required Skills & Competencies
- Solid understanding of financial services marketing and regulatory communication guidelines.
- Excellent digital marketing skills (SEO, SEM, analytics, automation, paid ads).
- Strong PR and media relations skills.
- Exceptional writing and content creation abilities.
- Data-driven mindset with strong analytical skills.
- Creativity, attention to detail, and brand consistency.
- Ability to work in a fast-paced, corporate environment.
- High level of professionalism and discretion
Method of Application
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