Welcome to Bottleking Limited, the Minister of Enjoyment, at 27 Castle Rock Ave, Lekki Peninsula II, Lekki 105102, Lagos. We specialize in offering an exquisite selection of exotic wines and premium drinks. Our dedication to quality and customer satisfaction has made us a trusted name in the beverage industry. At Bottleking, we believe in celebrating life's moments with the finest drinks from around the world. Join us and experience the true taste of luxury.
Job Summary
- The Social Media Manager is responsible for planning, executing, and optimizing the company’s social media strategy across all relevant platforms.
- This role drives brand visibility, audience growth, engagement, and conversion through compelling content, data-driven campaigns, and consistent brand storytelling.
Key Responsibilities
Strategy & Planning:
- Develop and execute a comprehensive social media strategy aligned with overall marketing and business objectives.
- Create monthly and campaign-based content calendars across all platforms.
- Identify platform-specific opportunities (Instagram, TikTok, X, LinkedIn, Facebook, Snapchat, YouTube, etc.).
Content Creation & Management:
- Oversee creation of high-quality content including posts, reels, videos, stories, captions, and copy.
- Ensure brand voice, tone, and visual identity are consistently applied across all channels.
- Collaborate with graphic designers, videographers, influencers, and content creators.
Community Management:
- Manage daily posting, scheduling, and publishing of content.
- Monitor comments, DMs, and mentions; respond professionally and promptly.
- Build and nurture an engaged online community.
- Campaigns & Growth
- Plan and execute organic and paid social campaigns.
- Support product launches, promotions, events, and seasonal campaigns.
- Identify and manage influencer and brand collaborations where applicable.
Analytics & Reporting:
- Track performance metrics including reach, engagement, growth, traffic, and conversions.
- Prepare weekly and monthly social media performance reports.
- Use insights to continuously optimize content and strategy.
Trend Monitoring & Innovation:
- Stay up to date with social media trends, platform updates, and best practices.
- Test new formats, tools, and ideas to drive growth and relevance.
Role Level Expectations:
Junior Social Media Manager:
- Executes content calendars and daily posting.
- Assists with reporting and basic analytics.
- Focuses on community management and content publishing.
Mid-Level Social Media Manager:
- Owns platform strategies and campaign execution.
- Leads reporting, insights, and optimization.
- Manages creators and collaborates cross-functionally.
Senior Social Media Manager:
- Owns overall social media vision and performance.
- Leads social campaigns tied directly to revenue and growth.
- Manages junior team members and external partners.
- Advises leadership on brand positioning and digital trends.
Key Performance Indicators (KPIs)
- Audience growth and engagement rate
- Content reach and impressions
- Campaign performance
- Conversion or traffic driven from social media
- Community response time and sentiment
Required Skills & Qualifications
- Bachelor’s degree in marketing, Communications, Media, or a related field.
- Proven experience managing brand social media accounts.
- Strong copywriting and storytelling skills.
- Solid understanding of social media analytics and reporting tools.
- Experience with content scheduling tools (e.g., Meta Business Suite, Hootsuite, Buffer, Sprout).
- Strong organizational, communication, and time-management skills.
Preferred Skills:
- Experience running paid social campaigns.
- Basic understanding of graphic design and video editing tools (Canva, Adobe, CapCut, etc.).
- Influencer marketing or community-led growth experience.
- E-commerce or brand marketing experience.
Method of Application
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