Blume Nigeria Limited is a privately owned international trading and distribution company. Our management has many years experience in the fields of production, importing and distributing of foods products.
Description
- We are looking for a Digital Marketing & Creative Officer with innovative graphic skills to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
Responsibilities
Graphic Design:
- Create visually appealing and engaging designs for digital marketing materials, including social media graphics, website banners, email templates, infographics, and display ads.
- Develop brand identity elements, such as logos, icons, and visual guidelines, to maintain a consistent brand image across all platforms.
- Ensure designs align with brand guidelines and reflect the brand's tone and messaging.
Digital Marketing:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- designs for different digital platforms and devices to ensure a seamless user experience.
- Create visually compelling graphics and images for social media platforms, taking into account the specific requirements and best practices of each platform.
- Design social media posts, cover photos, and profile pictures that align with the brand's visual identity and messaging.
- Collaborate with the marketing team to plan and execute social media campaigns that drive engagement and reach.
Creative Strategy and Ideation:
- Contribute to the development of creative strategies and ideas for digital marketing campaigns.
- Stay up-to-date with design trends, emerging technologies, and best practices in digital marketing and graphic design.
- Brainstorm and present design concepts and ideas to the marketing team.
Qualifications
- Bachelor's Degree or HND in Computer Sciences, Marketing Communication, Digital Marketing or a related field.
- Ability of Graphic Design, Digital Design, Visual Communication,
- Proven experience in graphic design, preferably in a digital marketing or advertising agency setting.
- Proficiency in graphic design software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), and other relevant design tools.
- Strong understanding of design principles, typography, color theory, and layout composition.
- Knowledge of digital marketing platforms and channels, including social media, websites, and email marketing.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
Method of Application
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