Salve Consulting Limited is a holistic Human Resources firm
Job Summary
- The Digital Marketing & Content Manager will lead digital campaigns, content creation, and design initiatives. This role requires expertise in marketing strategy, creative content development, social media management, and paid media campaigns, with a focus on improving engagement, reach, and conversions.
Key Responsibilities
Digital Marketing
- Develop and execute digital marketing campaigns across web, email, and social platforms
- Monitor analytics and performance metrics, translating insights into actionable improvements
- Oversee paid media campaigns and optimize ROI
- Track KPIs for engagement, conversions, and reach
Content Marketing
- Create and manage editorial calendars aligned with brand positioning
- Write and edit social media posts, newsletters, case studies, and campaign copy
- Collaborate with leadership and clinicians to translate complex ideas into accessible narratives
Graphic Design
- Design marketing collateral including pitch decks, one-pagers, infographics, and social media assets
- Maintain visual and brand consistency across all outputs
Collaboration & Compliance
- Work closely with IT and analytics teams to integrate campaigns with CRM and analytics systems
- Ensure data privacy and HIPAA compliance in all digital and content activities
Skills & Competencies
General Requirements
- Excellent communication skills (Verbal and Written)
- Excellent Excel knowledge
- Strong internet connectivity (mandatory)
- Personal device/laptop (mandatory)
- Strong computer literacy
Role-Specific Skills
- Proven experience in digital marketing, content creation, and graphic design
- Strong writing and editing skills
- Proficiency in design tools (Adobe Creative Suite, Canva, or equivalent)
- Knowledge of social media platforms, trends, and management tools
- Analytical skills to track performance and optimize campaigns
- Familiarity with SEO, marketing automation, and paid media campaigns
- Ability to work independently, manage priorities, and meet deadlines
- Understanding of healthcare and HIPAA compliance
Qualifications
- Bachelor’s Degree in Marketing, Communications, Digital Media, IT, or related field
- 2–4 years experience in digital marketing, content creation, or design (healthcare experience preferred)
Method of Application
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