Eat'N'Go is a restaurant group on a mission to become the premier food operator in Africa. We bring Africans the best brands of: QSR (Quick Service Restaurant) Fast Casual Casual Dining Fine Dining Coffee Shops We develop world class brands that address the needs of the African market by serving up a tasty portion of: Foods and Drinks Pizza, burgers, chicken, ice cream, coffee and more. Affordability Address all types of consumers and segments with diverse F&B concepts. Social responsibility Create jobs and empower individuals, enhancing the quality of life.
Job Summary
- We are seeking a highly skilled and results-driven Digital Marketing Executive to plan, implement, and optimize digital marketing strategies across all major online platforms.
- The ideal candidate will be responsible for driving brand visibility, user engagement, lead generation, and online sales through targeted campaigns across social media, search engines, email, and websites.
- This is a dynamic role that blends creativity with analytical thinking and involves close collaboration with internal teams and external partners to execute data-driven marketing strategies that deliver measurable results and maximize ROI.
Responsibilities
- Strategy & Campaign Execution: Develop and execute integrated digital marketing strategies and campaigns to boost brand awareness, customer engagement, and conversions across channels such as social media, search engines, email, and websites.
- Market & Audience Research: Conduct market research and competitive analysis to understand audience behavior, market trends, and emerging digital opportunities that inform campaign direction and messaging.
- Paid Media & Ad Management: Manage PPC, display, retargeting, and programmatic ad campaigns, optimizing performance through targeting strategies, ad copy, budget allocation, and creative assets.
- Content Creation & Management: Create and curate engaging, SEO-friendly content including social media posts, blogs, videos, infographics, and email newsletters aligned with the brand voice and audience preferences.
- Website & SEO Optimization: Perform website audits, implement SEO best practices, UX improvements, and conversion rate optimization (CRO) techniques to improve site performance and increase online orders.
- Social Media Management: Oversee daily management of social media platforms (Facebook, Instagram, LinkedIn, etc.), including content scheduling, community engagement, and campaign analysis.
- Email & SMS Marketing: Build and execute targeted email and SMS campaigns using segmentation and automation to drive lead nurturing, customer retention, and sales conversions.
- Collaboration: Work cross-functionally with internal teams (creative, product, sales) and external partners (agencies, influencers, vendors) to align on campaign execution and brand consistency.
- Reporting: Prepare performance reports, dashboards, and presentations for stakeholders, highlighting key insights, ROI, and recommendations for continuous improvement.
- Trend Tracking & Innovation: Stay updated on digital trends, emerging platforms, and technological advancements. Recommend and test innovative tactics and tools to enhance digital marketing efforts.
- Other duties that the Brand Manager and Group Marketing Director may assign.
Qualifications
- Bachelor’s Degree in Marketing, Digital Marketing, Communications, or related fields.
- 3–5 years of experience in digital marketing or advertising roles.
- Certifications in Google Ads, Meta Blueprint, HubSpot, etc., are a plus.
- Proficient in tools like Google Ads, Google Analytics, Tag Manager, Meta Business Suite, SEMrush/Moz, Mailchimp/HubSpot, and WordPress.
- Expertise in social media management, SEO/SEM, paid advertising, attribution modelling, and performance analytics.
- Strong analytical, content creation, and communication skills.
- Organized, adaptable, and able to multitask in a fast-paced environment.
- Team player with a proactive, solution-oriented mindset.
Method of Application
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