MacTay Consulting has been in existence for over 28 years in Nigeria. We are a member of TACK and TMI, international consulting companies operating in over 60 countries and with a combined experience of over 80years. Our global network of partners and experience means that our clients enjoy all the benefits of a local office, while drawing upon our multi-cultural knowledge and global delivery resource - whenever required. MacTay’s approach is to work together in partnership with our clients, we aim to be in it for the long term but firmly believe that partnerships are created by ensuring that our clients are able to develop the capability to sustain and drive solutions we co create with them. We always have an 'exit strategy’ - ways to provide our clients with the opportunity to pick up the solution and run with it themselves, while making ourselves available anytime we are invited for advice. It is precisely this approach which has led to some clients choosing to work with us for many years, knowing that we are there to support them in their chosen journey.
Position Summary
- The candidate will be responsible for managing digital campaigns, overseeing social media presence, driving online advertising, and collaborating cross-functionally to support integrated marketing initiatives.
Key Responsibilities
Digital Strategy & Brand Awareness:
- Develop and implement a robust digital marketing strategy tailored to the Nigerian market to promote the organization products and brand values.
- Build strong online brand positioning, targeting both potential members and customers nationwide.
- Identify emerging digital trends and recommend tools or platforms for effective audience engagement.
Social Media Management:
- Plan, schedule, and manage all official social media accounts (Facebook, Instagram, Twitter, YouTube, TikTok, LinkedIn, etc.).
- Create engaging, informative, and culturally relevant content to increase followers and engagement rates.
Content Creation & Visual Communication:
- Collaborate with graphic designers and content creators to develop multimedia content (images, videos, infographics) for campaigns and promotions.
- Produce compelling blog posts, email newsletters, landing pages, and digital marketing materials.
- Localize global content to suit Nigerian market dynamics and linguistic preferences.
Online Advertising & Campaign Management:
- Plan, execute, and optimize paid campaigns via Google Ads, Facebook Ads Manager, Instagram promotions, YouTube ads, and other digital platforms.
- Conduct A/B testing, monitor campaign performance, and adjust tactics to improve ROI
Website & SEO Management:
- Work with IT or external developers to maintain and update the Nigerian company website with current promotions, events, product information, and success stories.
- Optimize website content for search engines (SEO), improving organic rankings and website traffic.
- Monitor analytics (Google Analytics, Meta Insights, etc.) and report on digital performance metrics.
Requirements
- Bachelor’s degree in Marketing, Mass Communication, Digital Media, or a related field.
- Minimum of 4–6 years of proven experience in digital marketing, preferably in the FMCG, health, or wellness sector.
- Strong command of SEO/SEM, email marketing tools, social media advertising platforms, and content creation tools (e.g., Canva, Adobe Creative Suite).
- Excellent knowledge of digital analytics platforms (Google Analytics, Facebook Business Suite, etc.).
- Creativity, attention to detail, and the ability to work in a fast-paced, multicultural environment.
Method of Application
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