We bridge the financial gap for individuals by providing fast loans with competitive interest rates and without discrimination.
ROLE OVERVIEW:
This posting covers a spectrum of marketing-focused roles at CashXpress Nigeria, from executive leadership (CMO) to hands-on execution (Digital Marketing Manager/Specialist) and business development (Digital Business Developer). Reports to the Board of Directors/shareholders and MD and collaborates with Product, Finance, Analytics, Compliance, IT and Customer Service teams.
KEY RESPONSIBILITIES BY ROLE:
Chief Marketing Officer (CMO)
- Set the overall marketing strategy and brand vision for CashXpress Nigeria, aligning with regulatory constraints and risk controls.
- Lead multi-channel demand generation, performance marketing, product marketing, brand and communications, and market research.
- Own the marketing budget, ROI, and go-to-market strategies for new lending products and partnerships.
- Build and mentor a high-performing marketing leadership team; drive cross-functional collaboration with product, risk, and customer experience.
- Represent CashXpress in public forums, media engagements, and investor relations as appropriate.
- Plan and execute multi-channel acquisition campaigns (digital ads, social, content, email, SMS, affiliate programs) to drive loan-originations and app installs.
- Optimize marketing funnel, A/B test creatives, landing pages, and attribution models; manage budgets and vendor relationships.
- Collaborate with Product and Analytics to define and track growth KPIs (CAC, LTV, activation, retention, repayment rates).
- Oversee brand consistency, PR support, and communications aligned with regulatory and ethical standards.
- Lead performance reporting to senior leadership and Board as needed.
- Support CRM/marketing automation, segmentation, and lifecycle campaigns (on-boarding, onboarding optimization, retention).
- Coordinate with Compliance to ensure all marketing materials meet regulatory requirements.
- Identify and secure partnerships that accelerate growth (fintechs, banks, mobile operators, retailers, agent networks, merchants).
- Explore new distribution channels, co-branded campaigns, and product integrations to expand reach.
- Conduct market research to uncover customer needs, competition, and pricing opportunities.
- Manage partnership governance, performance tracking, and contract negotiations.
Required qualifications and experience (common core):
- Proven experience in fintech/digital lending marketing, growth, or business development in Nigeria.
- Demonstrated ability to drive user acquisition, activation, and loan origination through digital channels.
- Strong understanding of Nigerian regulatory considerations for financial advertising, data privacy, and consumer protection.
- Data-driven mindset with proficiency in analytics tools, attribution modeling, and KPI-driven decision-making.
- Excellent communication, stakeholder management, and cross-functional collaboration skills.
- Familiarity with marketing tech stacks (CRM, marketing automation, analytics, content management) and martech integrations.
- Bachelor’s degree required; MBA or advanced marketing/finance qualification preferred.
Method of Application
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