DynamicPlus Advisory is a professional consultancy that provides strategic and cost effective business solutions to start-ups as well as small and medium sized businesses by Studying their businesses, understanding their individual needs, and providing them with the necessary customized solutions to their Human Resources needs. DynamicPlus was born out of a passion for professionalism and the desire to meet the need of small and medium sized enterprises with limited resources while still competing with established companies at rates they can afford.
Job purpose
- Develop and implement digital and offline marketing campaign.
- Manage and grow social media platform.
- Monitor performance metrics and prepare analytical reports.
- Increase the agency’s’ awareness among the target audience.
- Increase the awareness of institution presence in the virtual space.
Duties and Responsibilities
Marketing (Digital and Traditional):
- Develop and implement digital marketing campaigns (social media, email marketing, online advertising).
- Identify opportunities, develop plans and establish business alliances that will strengthen the organization’s’ brand.
- Work with the partner institutions on the execution of digital marketing campaigns for partner institutions.
- Assist in the development and planning of all branding and marketing activities.
- Manage and grow social media platform and paid advertising initiatives.
- Conduct campaign performance analysis and optimize marketing strategies accordingly.
- Monitor key marketing performance metrics and prepare detailed analytical reports.
- Collaborate with international marketing teams to ensure consistent brand messaging.
- Generate and track quality leads aligned with business objectives.
Event Coordinator:
- Plan, organize, and execute marketing events, product launches, and promotional activities.
- Coordinate logistics, materials, and resources for successful event execution.
- Work with internal teams and external vendors to ensure events align with marketing objectives.
- Evaluate event effectiveness and provide post-event reports and insights.
Partnership management:
- Identify and develop strategic partnerships to enhance brand presence for all university partners.
- Liaise with the University partners on specific marketing, major event marketing budgeting and spending.
- Manage ongoing relationships with partners, sponsors, and collaborators.
- Coordinate joint marketing initiatives with partners to achieve mutual objectives.
- Monitor performance of partnerships and provide insights for improvement.
- Prepare and submit weekly/monthly reports to Line Manager;
- Any other duties assigned.
Qualifications
- Bachelor’s Degree in Marketing, Business Administration, Communications, or related field.
- 3–5 years of relevant marketing experience.
Professional Experience:
- Experience in international education is an advantage.
- Previous experience in brand promotion, digital marketing and lead generation – essential.
- Previous experience in the student recruitment (study abroad)industry is essential.
Skills and Knowledge:
- Excellent organisational skills – essential.
- Good report writing and analytical skills – essential.
- Advanced knowledge of sales & marketing principles & concepts.
- Proficient in use of Microsoft Office suite – essential.
- Knowledge of international higher education – essential.
- Excellent verbal and written communication skills – essential.
- Good supervisory skills – essential.
- Working knowledge of marketing principles– desirable.
- Excellent verbal and written communication skills including the ability to prepare reports, presentations and proposals.
- Effective public relations and public speaking skills.
Personal Qualities:
- Confident and professional demeanor.
- Motivational management style.
- Approachable and creative with out-of-the-box ideas.
- Excellent leadership and interpersonal skills.
- Excellent Organizational and skills.
Method of Application
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