Palton Morgan holds the shares of all its member companies who are involved in various real estate and construction businesses and it carries out integrated administration through direct management. Its operation through the different business units, Propertymart Real Estate Investment, Grenadines Homes, Mcpalton, Mitcherutti Contractors and Paltonloitte has helped in developing strategic value propositions to engage the different market segments independently. The group offers diverse real estate solutions from these portfolios to various clienteles across continents.
JOB SUMMARY
- We are seeking a highly skilled and experienced Digital Marketing Manager to join our team.
- As a Digital Marketing Manager, you will be responsible for planning, implementing, and managing digital marketing campaigns to generate leads, engage with our social media communities, and enhance our company's digital presence.
- You will work closely with cross-functional teams to develop and execute effective strategies that align with our business goals.
KEY DUTIES AND RESPONSIBILITIES
Lead Generation Campaigns:
- Develop and execute lead-generation digital campaigns across various platforms, including search engines, social media, email marketing, display advertising, and other relevant channels.
- Monitor campaign performance, analyze data, and optimize strategies to maximize lead generation and conversion rates.
- Collaborate with the sales team to ensure effective lead nurturing and seamless handover.
Social Media Management:
- Manage and grow our social media communities across platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.
- Develop engaging content calendars, create compelling posts, and ensure timely responses to comments and messages.
- Analyze social media metrics and provide insights to enhance social media performance and engagement.
Digital Footprint Management:
- Oversee and maintain the company's digital presence, including the website, blog, and other online platforms.
- Optimize website content, structure, and user experience to improve organic search rankings and drive traffic.
- Monitor and manage online reviews, ratings, and customer feedback to uphold the company's reputation.
Analytics and Reporting:
- Utilize various analytics tools to track and measure the performance of digital marketing initiatives.
- Prepare regular reports on campaign performance, website traffic, social media engagement, and other relevant metrics.
- Identify trends, opportunities, and areas for improvement, and provide actionable recommendations based on data insights.
Requirements:
- Bachelor's degree in Marketing, Advertising, or a relevant field.
- Proven work experience as a Digital Marketing Manager or similar role.
- In-depth knowledge of digital marketing techniques, platforms, and best practices.
- Strong understanding of lead generation strategies and campaign optimization.
- Proficient in using social media management tools, analytics platforms, and CMS (Content Management Systems).
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Creative mindset with the ability to develop engaging content and campaigns.
- Strong communication skills, both written and verbal.
- Ability to work independently and collaboratively in a fast-paced environment.
- Up-to-date with the latest industry trends and best practices in digital marketing.
Method of Application
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