Pedini has a leading role in the history of the kitchen design world, for over fifty years. In these years, Pedini has evolved from handcrafted craftsmanship to state of the art technology and materials, keeping perfectly in tune with our constantly evolving modern lifestyles.Research and development, planning and design, manufacturing technologies, supply chain management, certifications of quality, commercial services... these are the themes of which Pedini’s management work together with external collaborations. Pedini invests on these elements to guarantee its future and to continue to be a leader of the Italian kitchen furniture industry. Pedini style and design theme began in 1957 and still exist today. Curved compositions, the integration of appliances, flush handles, no handles and unique materials single out Pedini’s individuality. Every Pedini kitchen has a design language that separate it from its competitors. All Pedini products are internationally certified to the highest standards. This has been earned by adopting modern pratices, environmentally friendly products, non toxic glues and varnishes and other ecology friendly materials. The result is a product that is completely recyclable.
Responsibilities
- Plan and execute digital marketing campaigns, working closely with internal stakeholders and outside agencies to meet business objectives.
- Identify and implement website best practices that drive a best-in-class customer experience to improve marketing effectiveness, maximize conversion rates and grow the digital channel.
- Manage all brand communications through digital channels, setting up, selling and executing a vision, from delivering standalone projects to integrated campaigns, developing brand presence and tracking online activity.
- Develop, execute and deliver the company's digital/online marketing strategy, plan and budget to include online, new media, web, e-commerce and SEO to drive the business forward through key marketing channels.
- Manage online branding, communications and campaigns through the client’s website, email marketing, building the online community, attracting new customers, search engine optimization, and search marketing.
- Explore new developments in the digital landscape to find ways to more effectively deliver the communication and business objectives.
- Manage all company communications to drive leads and ensure through gap analysis, appropriate support to correct performance within cost-effective targets.
- Ensure smooth running and completion of projects across site builds, online advertising, social media, maximizing online sales opportunities and search marketing.
- Plan and manage SEO, SEM (PPC) and social marketing activities with focus on the 4 major platforms Google, Facebook, YouTube and Bing.
- Responsible for displaying content (banners) and campaigns.
Key Qualifications
- Must have at least 10 years of relevant experience working in digital marketing/digital analytics and with a multinational organization.
- Exposure to all core areas of digital marketing like marketing analytics, social media analytics, SEO/SEM, email marketing etc.
- A strong understanding of search and social media marketing platforms will be preferred.
- Performance-driven and has the maturity to meet targets
- Strong people skills are a must
- Excellent written and verbal communication skills in English.
Method of Application
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