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Strategy & Planning:
- Develop and execute digital marketing campaigns across various platforms (Google, Facebook, Instagram, LinkedIn, etc.)
- Create a digital marketing calendar and content strategy in line with the company’s goals.
- Analyze competitors, audience behavior, and market trends to inform campaigns.
Content & Campaign Management:
- Manage and optimize content for the website and social media platforms.
- Plan and execute SEO/SEM strategies to drive organic and paid traffic.
- Write, design, and schedule engaging content (text, image, video, blog).
Social Media Management:
- Grow and manage the brand’s social media presence.
- Engage with audiences, respond to comments/messages, and monitor brand reputation.
Email Marketing:
- Design and send newsletters, promotional emails, and drip campaigns.
- Maintain and segment mailing lists for targeted marketing.
Analytics & Reporting:
- Monitor and report on performance of all digital marketing campaigns.
- Use tools like Google Analytics, Meta Business Suite, and email dashboards to measure ROI.
- Provide insights and recommend improvements based on data.
Collaboration:
- Work closely with design, sales, and product teams to align marketing with brand goals.
- Liaise with external agencies or freelancers (e.g., designers, developers) when needed.
Key Performance Indicators (KPIs):
- Website traffic growth
- Lead conversion rate
- Social media engagement rate
- Email open and click-through rates
- ROI on ad spend
- Maintaining a positive, empathetic, and professional attitude toward customers at all times.
- Responding promptly to customer inquiries.
- Communicating with customers through various channels.
- Acknowledging and resolving customer complaints.
- Knowing our products inside and out so that you can answer questions.
- Processing orders, forms, applications, and requests.
- Organize leads
- Respond to messages from the ads
- Close sales
- Follow up with prospects and remarket to leads
- Organize leads
- Send broadcast messages on Whatsapp
- Check on clients jobs with the operation team
- Update clients on the status of their jobs from time to time
- Upon completion, inform clients and get delivery details from them
- Send soft copies of documents to clients
- Confirm status of delivery Operation supervisor
- Confirm receipt of dispatched jobs from clients and obtain feedback
- Send payment receipt and invoices to clients
- Keeping records of customer interactions, transactions, comments, and complaints.
- Communicating and coordinating with colleagues as necessary.
- Providing feedback on the efficiency of the customer service process.
- Ensure customer satisfaction and provide professional customer support.
- Maintain a positive attitude and calmly respond to customers’ complaints
- Attract customers by promoting the product and company positively, answering questions and addressing concerns as they arise
- Recommend possible products to meet the customers’ needs
- Refer issues and questions to managers if necessary
- Prepare product and customer reports by gathering data collected during customer interactions
- Upsell products and services to customers when appropriate
- Collaborate with other departments to resolve customer issues and concerns
- Maintain a positive and professional attitude at all times
- Continuously improve your knowledge of products and services
- Meet or exceed performance targets, such as call volume, Closing required number of sales per day, Meet sales target for the month and resolution time
- Adapt to new technologies and processes as they are implemented
- Participate in training and development programs to improve customer service skills and knowledge
- Contribute to team goals and initiatives to improve customer satisfaction and retention
- Provide feedback to management on customer issues, concerns, and trends.
- Providing proactive customer outreach
For example;
- through proactive chat
- informing customers about real or potential product/service issues
- monitoring brand mentions
- engaging in customer conversations on social media
- proactively asking customers for feedback
- Analyzing customers feedback
- Responding to customers reviews
- Tracking customer service KPIs and metrics
Method of Application
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