Digital Marketing Specialist at Havana Group

Job Summary

• Are you a results-driven email marketing professional with a passion for crafting campaigns that convert?
• As an Expert Email Marketer, you’ll play a key role in driving lead generation, nurturing client relationships, and scaling marketing performance through cold email outreach, bulk campaigns, and targeted automation sequences.

Responsibilities

• Planning, creating, and executing cold email outreach and bulk email marketing campaigns for different audiences and goals
• Writing compelling copy that drives clicks, engagement, and conversions
• Managing and optimising email automation flows and sequences
• Segmenting audiences for targeted communication and improved results
• Tracking and analysing campaign performance metrics (open rates, CTRs, conversions, etc.)
• Conducting A/B tests and using insights to improve campaign effectiveness
• Collaborating with sales and content teams to ensure consistent messaging across channels
• Ensuring compliance with email regulations and deliverability best practices

Requirements

• Proven experience in email marketing and cold outreach (preferably in B2B or digital marketing environments)
• Strong understanding of email automation and outreach tools (e.g., HubSpot, Instantly, Mailchimp, Lemlist, ActiveCampaign, etc.)
• Excellent copywriting and storytelling skills
• Data-driven mindset with the ability to interpret and act on metrics
• Self-motivated, detail-oriented, and able to work independently in a remote setting

Method of Application