Godrej Consumer Products Limited is the largest home-grown home and personal care company in India. We are constantly innovating to delight our consumers with more exciting, superior quality products at affordable prices. We have bold ambitions and are becoming more agile and future ready. We rank number 1 in hair colour, household insecticides and liquid detergents and number 2 in soaps. In India, you grow up with our brands - Good knight, Cinthol, Godrej Expert, Godrej No. 1 - and we are now on our way to becoming an emerging markets FMCG leader. In line with our 3X3 approach to international expansion, we are building a presence in 3 emerging markets (Asia, Africa, Latin America) across 3 categories (home care, personal wash, hair care). In 2010, we acquired the Indonesia based Megasari group, a leader in household insecticides, air fresheners and baby care. With the acquisition of Rapidol, Kinky and Frika in South Africa, and the Darling Group, a leading pan-Africa hair care company, we have a strong presence in the fast growing African hair care market. We acquired the Issue and Argencos groups in Argentina, leaders in hair colour, in 2010, and expanded our footprint to Chile through the acquisition of a 60 per cent stake in Cosmetica Nacional. The UK based Keyline Brands, which we acquired in 2005, plays in hair and personal care. We also have a business in the Middle East and a strong presence across SAARC countries.
Role Description
- This is a full-time, on-site role for a Digital & Media Manager-West Africa (Nigeria & Ghana), located in Lagos State, Nigeria. The Digital & Media Manager will be responsible for developing and executing media strategies, managing digital marketing campaigns across various platforms, leading social media initiatives, and optimizing digital media performance to achieve business objectives.
- The role also involves collaborating with cross-functional teams, monitoring media trends and performance metrics, and ensuring media planning aligns with overall brand goals.
Key Responsibilities
Influencer & Social Media Marketing:
- Pipeline & selection. Source, vet, and roster influencers/creators per brand need and country. Balance reach, fit, brand safety, and cost.
- Briefing & onboarding. Build tight briefs, assets, and timelines; align deliverables, usage, and rights. Use our approved briefing templates where applicable.
- Content review & approvals. Manage the review cycle with brand, legal, and country teams. Ensure disclosures, claims hygiene, and alignment with local advertising rules.
- Go?live management. Publish/whitelist as planned; resolve last?mile issues quickly.
- Paid amplification. Boost creator assets across Meta, TikTok, YouTube, X, etc., optimizing for reach, engagement, and view?through.
- Performance tracking. Maintain a KPI tracker; ensure agency partners share key numbers when content is promoted.
- Contracts & governance. Coordinate SoWs, rate cards, deliverables, and usage rights with Procurement/Legal. Ensure clean reconciliation and audit?ready trails in line with our Media Services Framework.
Media Planning & Deployment:
- Agency briefing & planning. Issue clear briefs, objectives, budgets, KPIs, and timelines; consolidate partner plans for Nigeria and Ghana. Draw on prior role guidance for agency briefing, deployment, and reporting.
- Approvals workflow. Run internal approvals for media plans, content, and budgets; track to closure and document decisions.
- POs & finance control. Raise POs on time; ensure IOs/insertions match approved plans; reconcile invoices with zero leakages and on?time closures.
- Go?live & QA. Confirm flighting, placements, tags, and brand safety controls; monitor first?24?hours pacing and fix issues. Ensure 100% OTIF for all media plans.
- Status & reporting. Drive weekly status reports with agencies; highlight risks, slippages, and decisions required. Past cadence expectations include plan approvals and PO/status follow?ups in market.
Measurement & Optimization:
- Build simple scorecards: creator performance, best?performing content formats, CPM/CPE trends, and country splits.
- Partner with agencies to test formats (short?form video, live, UGC) and optimize for reach and efficiency.
- Codify learnings into quarterly playbooks for Nigeria & Ghana.
Ways of Working & Compliance:
- Use approved briefing and campaign templates; maintain audit?ready documentation and contact reports.
- Uphold media governance: approvals, data privacy, third?party costs, and audit readiness per Media Services Framework.
- Ensure all creator work meets platform policies and local advertising/consumer?protection requirements.
Success Metrics (examples)
- Influencer engine: % of briefs on time; creator acceptance rate; content approval cycle time; go?live OTIF.
- Efficiency: Reach, views, VTR, CPV/CPE, cost per incremental reach; content save/share rates.
- Effectiveness: Impact on brand metrics and sales metrics.
- Media hygiene: PO creation lead time; invoice vs PO match rate; 0 unbilled media; on?time reconciliations; rebate/credit notes tracked.
- Governance: 100% disclosure compliance; 0 brand?safety incidents; complete documentation packs.
Qualifications
- Bachelor’s Degree in Marketing, Advertising, Communications, or a related field
- Experience in the FMCG sector or with consumer products is an added advantage
- Experience in Media Planning and managing Digital Media campaigns
- Expertise in Digital Marketing and developing comprehensive Digital Strategy
- Proficiency in Social Media Marketing across multiple platforms
- Strong analytical skills to measure campaign performance and optimize results
- Ability to work in a dynamic, fast-paced environment with cross-functional teams
- Demonstrated understanding of the media landscape in West Africa, particularly Nigeria and Ghana
- Excellent communication, organizational, and problem-solving skills
Method of Application
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