Roqqu is the fastest and easiest way to buy, sell and securely store your Bitcoin and other cryptocurrencies.
Job Summary:
- We are seeking a data-driven and growth-focused Digital Strategist to execute digital marketing initiatives across channels. The ideal candidate will develop performance-driven strategies to increase user growth and brand visibility within the cryptocurrency ecosystem.
- This role requires a strong understanding of fintech marketing, digital analytics, and user behavior in a fast-paced, regulated environment.
Key Responsibilities:
- Plan and execute digital marketing campaigns across social media, email, and online channels.
- Manage and optimize online ads to increase brand awareness and customer acquisition.
- Monitor campaign performance and make improvements where necessary.
- Support user acquisition and engagement initiatives.
- Work with the content team to create engaging digital content.
- Manage SEO efforts to improve online visibility.
- Track performance using analytics tools and provide actionable insights.
- Ensure consistent brand messaging across all digital channels.
- Stay updated on digital marketing trends
Requirements
Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 3-5+ years of experience in digital marketing or growth marketing.
- Experience in fintech, crypto, or financial services strongly preferred.
- Proficiency in analytics tools (Google Analytics, etc.).
- Demonstrated experience driving measurable growth outcomes.
Key Competencies:
- Strong analytical and data interpretation skills.
- Performance-driven mindset.
- Excellent communication and storytelling ability.
- Ability to work in a fast-paced environment.
- Strategic thinking with hands-on execution capability.
- Adaptability in a highly regulated and evolving industry.
Method of Application
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