Smart Partners was founded by Tijani Iyemifokhae , a graduate of Industrial Chemistry, University of Benin with MBA (Human Resources) Lagos State University Ojo. He has more than a decade work experiences that span across some leading law firms as Practice Development Manager. At Fine and Country International (West Africa) he was the Head of Operations and Strategy. For the years spent at Fine and Country, he developed; Sales, Marketing, HR Structures and Policies, Business model and Operational Processes. Mr. Iyemifokhae has attended series of local (Lagos Business School) and International trainings. He is a talented Strategist with multitasking abilities.
Job Summary
- The Graphic Designer is responsible for creating visually compelling designs that support the company’s branding, marketing, and communication objectives.
- The role involves developing creative concepts and producing high-quality graphics for digital and print platforms while ensuring brand consistency across all materials.
- The ideal candidate should possess strong visual storytelling skills, creativity, and the ability to translate ideas into engaging visual content.
Key Responsibilities
Graphic Design & Creative Development:
- Design visually engaging graphics for digital and print platforms, including social media content, marketing materials, presentations, advertisements, and promotional assets.
- Develop creative concepts and design solutions that effectively communicate brand messages and campaign objectives.
- Ensure all designs align with brand guidelines, visual identity, and communication standards.
- Produce high-quality layouts, illustrations, infographics, and visual assets that enhance brand storytelling.
Digital Content & Marketing Support:
- Create social media graphics, banners, website visuals, and digital marketing assets to support marketing campaigns.
- Collaborate with marketing and content teams to develop creative materials for campaigns, promotions, and product launches.
- Support the design of email marketing templates, digital advertisements, and landing page visuals.
Brand Management & Visual Consistency:
- Maintain consistency in branding, typography, color schemes, and visual style across all company communications.
- Contribute to the development and improvement of the company’s brand identity and visual guidelines.
- Review and update existing design materials to ensure alignment with brand standards.
Collaboration & Project Execution:
- Work closely with marketing, content, and social media teams to understand project requirements and deliver creative solutions.
- Manage multiple design projects simultaneously while meeting deadlines and quality standards.
- Participate in creative brainstorming sessions to generate innovative design ideas.
File Management & Production:
- Prepare and deliver design files in appropriate formats for digital distribution and print production.
- Organize and maintain a structured library of design assets, templates, and visual resources.
- Ensure all deliverables meet required technical specifications and production standards.
Key Performance Indicators (KPIs)
- Quality and creativity of design outputs.
- Timely delivery of design projects and campaign materials.
- Consistency in brand representation across all visual assets.
- Engagement and effectiveness of digital marketing visuals.
Requirements
Education:
- Bachelor’s Degree in Graphic Design, Visual Communication, Fine Arts, or a related field.
Experience:
- 3+ years of professional experience in graphic design, preferably in a marketing, advertising, or creative agency environment.
Core Competencies:
- Strong visual design and creative thinking skills
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Ability to create digital and print-ready designs
- Good understanding of typography, color theory, and layout design
- Basic knowledge of motion graphics, video editing, or animation (an advantage)
- Strong attention to detail and brand consistency
- Excellent time management and project coordination skills
- Ability to work in a fast-paced environment and manage multiple deadlines
Additional Advantage:
- Experience with design tools such as Canva, Figma, or After Effects.
- Knowledge of digital marketing creatives.
- Understanding of social media content design and advertising formats.
Method of Application
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