Growth & Brand Audit Manager at Unified Payment Services Limited

Role Overview

We are hiring a Growth & Brand Audit Manager to take ownership of brand performance across digital platforms. This role is not about posting content. It is about auditing what exists, identifying gaps, fixing what is broken, and driving measurable growth tied to revenue and ROI.

You will analyze brand positioning, marketing assets, content performance, funnels, and ad spend, then turn findings into clear actions with tracked outcomes.

This role reports directly to the founder and works across marketing, content, and sales efforts.

Core Responsibilities

Brand & Marketing Audit

You will conduct structured audits across:

• Brand positioning and messaging consistency
• Website and landing pages
• Social media platforms
• Content performance and audience alignment
• Funnels, email flows, lead magnets, and offers
• Paid ads performance (if applicable)

Output Required

• Brand Audit Report (PDF or Slides)
• Clear list of issues, gaps, and missed opportunities
• Priority matrix: high impact vs low impact actions

Growth Strategy Development

Based on audit findings, you will:

• Define growth opportunities tied to business goals
• Identify what to scale, stop, or fix
• Recommend audience, channel, and content focus
• Align brand growth with revenue pathways

Output Required

• 30 / 60 / 90-day growth plan
• Channel-specific recommendations
• Revenue-aligned growth roadmap

Marketing Performance & ROI Tracking

You will:

• Track performance metrics across platforms
• Monitor CAC, conversions, engagement quality, and ROI
• Identify what is driving results vs vanity metrics
• Report insights in plain language

Output Required

• Monthly performance dashboard
• KPI report with insights and recommendations
• ROI summary tied to campaigns and initiatives

Execution Oversight & Optimization

You will:

• Translate strategy into actionable tasks for execution
• Review campaigns, content, and funnels before launch
• Continuously optimize based on performance data
• Ensure alignment between brand message and growth goals

Output Required

• Weekly action plan
• Optimization recommendations
• Execution feedback notes

What Success Looks Like in This Role

• Clear understanding of where the brand stands and why
• Improved conversion and engagement quality
• Reduced wasted spend and unfocused efforts
• Data-backed decisions, not assumptions
• Visible growth tied to measurable ROI

Required Experience & Skills

• Proven experience in brand audits, growth strategy, or performance marketing
• Strong analytical and reporting skills
• Ability to connect brand efforts to revenue outcomes
• Comfortable working independently and owning outcomes
• Experience with analytics tools, social insights, funnels, and ads
• Clear communicator who can turn data into action

Nice to Have

• Experience working with founders or small teams
• Knowledge of content monetization and digital products
• Familiarity with UGC, creator brands, or service-based businesses

Engagement Type

• Contract or part-time (with potential to expand)
• Fully remote

Important Note

This role is results-driven. If your strength is posting content without analysis, this is not the right fit. We are hiring someone who can diagnose, design, execute, and measure growth.

Method of Application