Fortis Global Insurance Plc. ’FGI’ is a dynamic and innovative force poised to redefine the insurance landscape in Nigeria. We are driven by a singular vision: to deliver unparalleled value and a seamless experience to every customer.
Job Summary
- Fortis Global Insurance Plc is in a strategic phase of business transformation and market repositioning.
- The Head of Corporate Communications & Brand Management will play a critical leadership role in rebuilding and shaping the company’s reputation, managing media relations, driving brand equity, and enhancing internal and external communication.
- This individual will provide strategic direction and execution oversight for corporate communications, public relations, stakeholder engagement, digital content, crisis communication, and brand positioning.
- The ideal candidate will possess strong leadership, storytelling, brand strategy, and media management skills, with the ability to unify all communication efforts under a single compelling voice.
Key Responsibilities
Strategic Communication & Brand Leadership:
- Develop and implement a comprehensive Corporate Communications and Brand Management strategy aligned with the company's vision, mission, and strategic objectives.
- Rebuild and reposition the Fortis brand in the public domain post-restructuring, reinforcing trust and credibility.
- Lead the development of brand guidelines and ensure consistency in all brand touchpoints (internal and external).
- Oversee the articulation and dissemination of the company’s core messaging, voice, and identity.
Public Relations & Media Engagement:
- Cultivate strong relationships with key media houses, journalists, and industry influencers to secure positive coverage.
- Act as the primary spokesperson, managing all press engagements, media interviews, and crisis communication.
- Coordinate and manage media monitoring and response, ensuring accurate and timely representation of the company in the public.
- Write and approve press releases, speeches, opinion editorials, and official communication materials.
Digital Presence & Content Strategy:
- Lead the revamp and ongoing management of the company’s website, social media platforms, and digital content strategy.
- Plan and oversee the creation of engaging content (articles, videos, infographics, newsletters) for various stakeholders.
- Implement SEO, digital PR, and influencer marketing strategies to expand digital reach and engagement.
Internal Communication & Employee Engagement:
- Build and execute an internal communications framework to enhance employee awareness, engagement, and alignment with the company’s goals.
- Partner with HR and executive leadership to drive culture transformation, employee advocacy, and brand ambassadorship.
- Manage internal newsletters, staff forums, leadership messages, and cross-functional communication initiatives.
Corporate Social Responsibility (CSR) & Stakeholder Engagement:
- Design and lead the company’s CSR initiatives in line with brand values and societal impact goals.
- Create structured stakeholder engagement programs that build goodwill among regulators, partners, communities, and clients.
- Coordinate sponsorships, partnerships, and speaking opportunities for executives to build the brand profile.
Crisis Communication & Reputation Management:
- Develop and maintain a crisis communication plan to guide rapid response during business disruptions or reputational threats.
- Actively monitor and manage reputation risk across all channels.
- Provide counsel to executive leadership on sensitive communication issues.
Key Performance Indicators (KPIs)
- Increase in brand awareness and positive media sentiment.
- Engagement growth across digital and social platforms.
- Successful execution of PR campaigns and stakeholder events.
- Improved employee communication satisfaction.
- Crisis response turnaround time and effectiveness.
- Consistency and clarity of corporate messaging.
Qualifications and Requirements
- Bachelor’s Degree in Mass Communication, Marketing, Public Relations, or related field.
- 8 - 12 years of experience, with at least 4 years in a leadership role in corporate communications or brand management.
- Prior experience in the insurance, financial services, or regulated industry is strongly preferred.
- Exceptional verbal, written, and visual storytelling skills.
- Proficiency in media relations, digital communication, and crisis management.
- Strong understanding of content marketing, branding, and digital media metrics.
- Demonstrated experience in leading teams and cross-functional collaboration.
Core Competencies:
- Strategic Thinking & Execution
- Media & Stakeholder Relations
- Brand Development & Management
- Digital Communication & Storytelling
- Leadership & Influence
- Emotional Intelligence & Crisis Management
- Project Management & Multitasking.
Method of Application
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