Nairametrics is a leading financial resource company based in Nigeria. We provide our clients (including visitors to our website) with up to date business, investing and financial information from Africa’s largest economy. We also have a consulting arm that provides bespoke financial management services to clients
We are seeking a strategic, creative, and data-driven Head of NM TV to lead the vision, growth, and performance of our Youtube platform.
Key Responsibilities
- Own the overall strategy, direction, and growth of NM TV across YouTube.
- Define content pillars, formats, publishing cadence, and storytelling approaches aligned with Nairametrics’ editorial mission.
- Use platform analytics to drive audience growth, engagement, retention, and watch time.
- Set clear KPIs for NM TV and report performance to senior management.
- Collaborate closely with editorial, research, and digital media teams to translate news, data, and insights into compelling video content.
- Oversee content planning to ensure relevance, accuracy, and brand consistency.
- Lead and manage the NM TV team, including producers, presenters/hosts, cinematographers/editors, and production staff.
- Drive revenue opportunities through sponsorships, branded content, partnerships, and platform monetization.
- Work with business development teams to align video offerings with revenue goals.
- Represent NM TV in discussions with external partners, guests, and collaborators.
- Monitor trends in digital video, YouTube, and media consumption.
- Introduce innovative formats and storytelling approaches to keep NM TV competitive and relevant.
Requirements
- Bachelor’s degree in Media, Communications, Journalism, Film, or a related field.
- 5+ years’ experience in digital media, video production, or content leadership roles.
- Proven experience managing or growing a YouTube or digital video platform.
- Strong understanding of YouTube analytics, audience growth strategies, and content optimization.
- Excellent leadership, communication, and stakeholder management skills.
- Strategic mindset with strong editorial judgment and commercial awareness.
Method of Application
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