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Head of Products & Value-Added Services (VAS) at Lebara Nigeria

Lebara NigeriaLagos, Nigeria Digital Marketing
Full Time
Welcome to Lebara Mobile Nigeria. Stay connected across Nigeria. One SIM card, 9 countries & counting. Just great value.

Role Description

  • This is a full-time, on-site leadership role in Lagos responsible for the entire product portfolio at Lebara Nigeria. The Head of Products & VAS will manage the lifecycle of all core products (voice, data, SMS) and develop a compelling roadmap of Value-Added Services (VAS) that drive customer engagement and revenue growth. You will be the voice of the customer in product development, ensuring our offerings are competitive, profitable, and meet the evolving needs of the Nigerian market.

Key Responsibilities

  • Product Strategy & Roadmap: Define and manage the product strategy and roadmap for all consumer products, including pricing, positioning, and lifecycle management.
  • Product Development: Lead the end-to-end product development process, from ideation and business case creation to technical development, UAT, and commercial launch.
  • VAS Management: Identify and launch a rich portfolio of VAS, such as content services, mobile entertainment, and digital solutions, through collaboration with third-party partners.
  • Performance Monitoring: Continuously monitor the performance of all products and services, using data to make decisions on promotions, enhancements, or retirement.
  • Go-to-Market: Work closely with the Marketing and Sales teams to develop and execute effective go-to-market strategies for all new product launches.
  • Stakeholder Management: Serve as the key liaison between the commercial, technical, and regulatory teams to ensure smooth product delivery and compliance.

Qualifications & Experience

  • Education: A Bachelor's or Master's degree in Telecommunications, IT, Engineering, or Business Administration.
  • Experience: 8–10 years of progressive experience in product management or VAS management within the telecommunications industry.
  • Skills:
    • Deep understanding of telecom product ecosystems, including IN, billing systems, and VAS platforms.
    • Strong commercial acumen with experience in pricing, business case development, and P&L management.
    • Excellent project management skills and experience with Agile/Scrum methodologies.
    • Customer-centric mindset with a passion for creating great products.
    • Strong technical aptitude and the ability to communicate effectively with engineering teams.

Certifications (Recommended)

  • Certified Product Manager (CPM)
  • Pragmatic Marketing Certification (PMC)
  • Agile Certified Practitioner (ACP)

Method of Application

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