At FMR Agency we have unique and creative solutions that meet the clients expectations not only by realizing the clients business objectives, but particularly by our strict adherence to the ethical principles of public relations, we always search for opportunities beyond the agreed communications and the business objectives, we address special needs in other to find unique and tailored solutions through creative approaches.
Job Summary
- We are seeking a Marketing & Communications Lead - FMCG (Yogurt Production)
- This role involves developing and executing creative campaigns, influencer and physical marketing strategies, managing communications, and driving brand visibility across all platforms.
- If you’re a strategic thinker with hands-on experience in content creation, digital ads, and brand storytelling, we’d love to hear from you.
Key Responsibilities
- Develop and execute marketing strategies to increase brand awareness and drive customer engagement.
- Plan and implement digital marketing campaigns (Google, Meta, etc.), influencer activations, and physical marketing activities.
- Create engaging content for social media, email, and advertising platforms that align with brand goals.
- Manage and grow the company’s online presence across platforms, including content calendars and analytics reporting.
- Lead product marketing efforts, including launches, promotions, and customer engagement.
- Coordinate and execute physical marketing efforts such as sampling, event activations, and retail promotions.
- Collaborate with sales teams to align marketing campaigns with business development goals.
- Analyze marketing campaign performance and adjust strategies based on data-driven insights.
- Monitor industry trends and competitor activities to identify new opportunities.
Requirements
- Minimum of 3 years of experience in marketing, brand communication, or content strategy, preferably in FMCG or food production.
- Strong understanding of digital marketing tools, ad platforms (Meta, Google, etc.), and influencer marketing.
- Skilled in content creation (copy, visuals coordination, short-form content, etc.).
- Strong project management and communication skills.
- Creative thinker with a passion for brand building and storytelling.
- Results-oriented and comfortable working in a dynamic, fast-paced environment.
- Must reside in or be able to easily commute to Surulere, Lagos.
Method of Application
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